2-5 years' experience in demand generation or content marketing, preferably in healthcare or healthtech
College degree or equivalent experience with a focus on research and creativity
Strong writing skills
Passion for quality work over mere productivity
Experience collaborating with cross-disciplinary teams
No tolerance for low-quality AI-generated content
Startup experience preferred
In-office work required four days a week, with one remote option.
Responsibilities
Create and manage content marketing campaigns across various channels
Deeply understand the specific challenges of the audience and communicate insights
Enhance industry knowledge and expertise over time
Collaborate with Brand and Design teams to maintain campaign consistency
Coordinate with Growth Marketing on market distribution strategies
Explore new content formats including video, web experiences, and free tools
Analyze Demand Gen efforts to link them to revenue outcomes.
Benefits
New, spacious office in Chelsea
Unlimited paid time off (PTO)
Health benefits fully covered for employees
Employer-matched 401(k) contributions
Generous parental leave policy.
Full Job Description
Role Description
As Growth Marketing Manager, you'll own how Tennr gets found, across paid channels (Google, LinkedIn, Meta, and The Trade Desk), traditional search, and the AI assistants our buyers increasingly ask first. Our buyers run DME suppliers, infusion centers, specialty pharmacies, and other provider organizations. They're operators, not software buyers. They search for specific problems, not product categories, and more of them now ask ChatGPT or Claude which vendors to consider. Learning how they search and what they respond to is the core of the job.
You'll know you're right for this if you've built a growth channel from scratch, think in pipeline rather than impressions, and want to own a number.
Key Responsibilities
Search & Social: Run campaigns across Google, LinkedIn, and Meta (Facebook and Instagram), including keyword strategy, bidding, audience targeting, and landing page alignment.
Programmatic: Own The Trade Desk, including audience selection, account-based targeting, and connected TV.
SEO: Own keyword strategy, on-page and technical SEO, and organic growth. Focus on the low-volume, high-intent searches provider operators actually make, and build pages by specialty, workflow, and comparison intent.
AEO: Make Tennr the answer when buyers ask AI assistants about referral intake, prior auth, and patient onboarding, by structuring owned content for LLMs and earning mentions on the third-party sources they cite.
Measurement: Build the framework for CPL, CPQL, and pipeline contribution, and keep conversion signal clean so platforms optimize toward qualified pipeline.
Pipeline Ownership: Carry a pipeline goal shared with Growth and Sales.
Experimentation: Test new channels and new ways of working, including AI tools and Clay workflows, and decide what to scale.
Cross-Functional Partnership: Work with Sales on target segments, Content Marketing on paid offers, and Brand and Design on creative.
Qualifications:
2-4 years owning paid programs end-to-end, ideally at a B2B SaaS company. A management consulting background (MBB or similar) before that is a strong plus.
Hands-on experience building enrichment and audience workflows in Clay.
Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not clicks.
Builder DNA. You've taken a channel from 0 to 1 and scaled what worked.
Comfort with AI and a habit of experimenting with it, plus a clear sense of where it helps and where it doesn't.
Creative judgment that sets you apart from a flood of AI slop. You can show campaigns you've run and explain the thinking behind them.
A plus if you...
Have run campaigns in The Trade Desk or another DSP.
Have healthcare or healthtech experience.
Have run Reddit, X, or trade media campaigns.
Why Tennr?
Drive Impact: one of our company values is Cowboy, meaning you set the pace. You won't just talk about things, you'll get them done. And feel the impact.
Develop Operational Expertise: learn the inner workings of scaling systems, tools, and infrastructure
Innovate with Purpose: we're not just doing this for fun (although we do have a lot of fun). At Tennr, you'll join a high-caliber team maniacally focused on reducing patient delays across the U.S. healthcare system.
Build Relationships: collaborate and connect with like-minded, driven individuals in our Hudson Square office 4 days/week
