About the Role

You'll own pipeline generation at Patlytics. The role has two speeds, and you'll need both. There's a growth-hacking element: scrappy experiments, fast iteration, finding unfair advantages before competitors do. And there's the systems element: turning what works into repeatable, scalable programs that compound quarter over quarter. Hackers who can't build systems stall out here. Systems people who can't hustle move too slow.

One thing this is not: volume marketing. We sell enterprise SaaS to patent litigators and Chief IP Counsel, a legally sophisticated audience that scrutinizes every claim we make. Growth here means putting qualified IP decision-makers into demos, and proving it with numbers.

You'll be the first dedicated growth hire on a lean team. You'll work directly with the VP of Marketing, events marketing, the broader GTM team, our content contractors, and AI agents that operate as real members of the working team. You'll ship fast, measure everything, and kill what doesn't work.

What You'll Do
• Own the demand gen engine end to end: paid, email nurture, webinars, and campaign execution that drives demo bookings
• Build and run ABM programs targeting Am Law 100/200 firms and Fortune 500 in-house IP teams
• Own SEO and AEO execution: keyword strategy, content briefs for contractors, technical health, and visibility in AI answer engines
• Build the measurement layer: attribution, funnel reporting, cost per opportunity, and pipeline contribution by channel
• Run experiments with clear hypotheses and success criteria, then turn winners into repeatable, documented programs and cut losers fast
• Turn case studies and proof points (like 90%+ time savings and $38K margin gains) into conversion assets: landing pages, email sequences, event follow-up
• Partner with sales on lead handoff, follow-up SLAs, and feedback loops so pipeline quality keeps improving
• Collaborate with events marketing and the broader GTM team so campaigns, events, and sales plays land as one coordinated motion, not parallel efforts

What You'll Need
• 4+ years in B2B SaaS growth or demand generation, with at least 2 years in an enterprise, sales-led motion (six-figure ACVs, long cycles, no self-serve)
• High-growth scaleup experience marketing to enterprise buyers: you've built demand programs while the company scaled underneath you, and you know how to create structure without slowing down
• A track record you can show: pipeline sourced, demo volume grown, CAC improved. Specific numbers, not vibes
• Hands-on ABM experience targeting a narrow, senior buyer set
• Working command of the modern stack: marketing automation (HubSpot or similar), CRM, paid platforms (LinkedIn Ads especially), SEO tooling, and web analytics
• SEO/AEO fluency: you understand how buyers find answers through both search engines and AI assistants, and you know how to win in both
• Strong writing. Our audience notices sloppy copy. So do we
• Based in New York or willing to relocate. This role is in-office in NYC
• An AI-first mindset. This is a hard requirement, not a preference. AI agents are part of our working team alongside human talent, and your default should be "how do I build this with AI" before "how do I do this manually." If you're still evaluating whether AI belongs in your workflow, this isn't the role

Nice to Have
• Legal tech, fintech, or other regulated/high-scrutiny industry experience
• Early-stage experience: you've built programs from zero, not just optimized mature ones

What Success Looks Like
• 10 days: Fully ramped on the buyer, the motion, and the current funnel. Audit of existing channels and data complete. Knows what's working, what's broken, and what's missing
• 20 days: Measurement foundation scoped and first experiments designed with hypotheses, budgets, and success criteria on paper
• 30 days: Measurement live. First ABM and paid experiments in market. SEO/AEO roadmap owned and moving
• 60 days: Early signal read. Doubling down on what's working, cutting what isn't. First demos attributed to owned programs
• 90 days: Repeatable programs running with clear channel attribution. Demo pipeline growing. A forecast for next quarter that sales believes

Why This Role

You'll own a function, not a channel. You'll market a product with real proof behind it: verifiable accuracy, named customers like Quinn Emanuel and Rivian, and a category we're defining. And you'll do it at Series B speed with the resources to move fast.