Growth Marketing Manager, Paid Acquisition

About the position

Chirp has built a fast-growing business around a simple idea: huge audiobook deals without commitments. Paid acquisition is core to how we grow, and we're looking for a Growth Marketing Manager to join our small, high-output consumer growth team. We're seeking a performance-oriented digital marketer with 2-5 years of experience. You'll own the customer acquisition strategy, implementation, optimization, and reporting for various paid marketing channels. You understand the consumer journey and love testing new ads, audiences, and landing pages to continuously improve performance. You're comfortable with achieving ambitious goals and taking ownership of our marketing approach and results.
Responsibilities include:

• Manage, optimize, and own day-to-day operations of 2-3 paid marketing channels including targeting, bidding, budgeting, account structure, etc. You'll inherit established Meta and/or Google campaigns and lead expansion into and testing of new channels
• Work closely with leadership to shape long-term channel strategy and influence roadmap prioritization
• Create and optimize ads, write headlines and copy, and collaborate with our design team on creative to improve channel performance
• Proactively identify and pursue opportunities to scale existing campaigns and test new acquisition strategies across emerging platforms
• Create and maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally
• Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings
• Design and execute conversion optimization tests across our digital experience

Ideal candidates for this position will have:

• 2-5 years of professional experience in growth or performance marketing at a high-growth consumer brand or performance agency
• Demonstrated knowledge of Meta Ads and one additional paid media platform (e.g. Google Ads, TikTok Ads, Pinterest Ads, LiveIntent, AppLovin), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS)
• Excellent analytical skills, ability to interpret data; proficient in Excel and familiar with BI tools (e.g. Looker, Tableau, PowerBI)
• Strong critical thinking skills, attention to detail, and eagerness to grow your scope alongside the company
• Experience working with web analytics, A/B testing tools, and ad tracking

Salary & benefits

The anticipated salary range for this role is $80,000-$115,000. The salary offer will be commensurate with experience, and will be adjusted within or around this range based on the candidate who ultimately joins our team. Total compensation also includes stock option awards and competitive benefit options including medical, dental, vision, 401k, generous paid parental leave, and take-what-you-need paid time off.
Remote work flexibility

Please note: for this role, we are considering candidates who are located in the following states: MA, NY, RI, ME, PA, IL, and MD.

Our team has choose-where-you-work flexibility that allows you to choose a predominantly remote, hybrid, or in-office setup at our office in Cambridge, Massachusetts. We'll help each team member figure out the work set up that's best for them, including WFH equipment or a dedicated desk space in our office.

Most of our teams currently operate with a hybrid model, with some people working full- or part-time from the office, and some from home. We value and prioritize collaboration across mediums and spaces, and we invest in ensuring that meetings and other forms of collaboration are set up with equal access regardless of where you work.
Our interviewing philosophy

Our goal is to get to know you in a low-pressure, friendly environment - and to give you ample opportunity to learn more about us, too.

Our typical process includes these types of experiences:

• A resume screen and introductory phone call
• A take-home exercise where you'll have the opportunity to demonstrate your communication and problem-solving skills
• Additional video conversations with your potential future team members, the hiring manager, and People Operations

We will always do what we can to be flexible around your personal time commitments, deadlines, and general availability. We know that by joining our interview process, you're trusting us with your time - so we'll do our best to run a process for you that's as smooth and enjoyable as possible.
Your interview experience

If you're worried that you're not the perfect fit for a position, we want to let you in on a secret: we're not looking for one perfect candidate. We're looking to get to know a wide range of candidates with different backgrounds, experiences, and interests. If a position excites you, we encourage you to apply.