The role

We are seeking a Growth Marketing Manager with experience in managing campaigns on Google Search, YouTube, TikTok, and/or Meta as well as a quantitative background leveraging Statistics and AI. The role sits within our Global Growth Marketing team and reports directly to the Growth Marketing Lead. It will focus on optimizing and scaling our digital advertising presence in all regions, managing multiple accounts.

This is a high-impact role for a strategic, analytical, and creative individual passionate about transforming complex technology into simple, human, and aspirational advertising that delivers business results.

The role can be based out of NYC, SF, or Remote.

How you'll contribute

• Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencers.
• Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency
• Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.
• Prepare accurate reports with clearly synthesized insights and actionable next steps
• Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace
• Stay up to date on relevant industry trends, new ad products, and best practices

What you need to succeed

• 3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year
• Analytical mindset with creative intuition. Equally fluent in metrics and emotion
• Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications
• Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner)
• Capable of working independently, proactively creating plans from the ground up
• Develop and continually expand or refine targeting/copy/assets based on performance
• Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent)
• Experience designing or reading geo-lift, conversion lift, or brand lift studies
• International awareness, with knowledge of diverse cultures
• A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done

Why join Eight Sleep?

Innovation in a culture of excellence

Join us in a workplace where innovation isn't just encouraged - it's a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. At Eight Sleep, you will be part of a team that continuously pushes the boundaries of technology in sleep fitness.

Immediate responsibility and accelerated career growth

From your first day, you'll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company's trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast-paced environments, aiming for high standards.

Collaboration with exceptional talent

Work alongside other bright minds like you: at Eight Sleep, exceptional intelligence and a passion for breakthroughs are the norms. Our team members are not only experts in their fields but also avid innovators who thrive in our dynamic, fast-paced environment.

Equitable compensation and continuous equity investment

We extend equity participation to every full-time team member, recognizing and rewarding your direct contributions to our success. This includes periodic equity refreshments based on performance, ensuring that as Eight Sleep grows and succeeds, so do you - perfectly aligning your achievements with the broader triumphs of the company. Pay grows rapidly as you accumulate experience with Eight Sleep and translate it into concrete impact.

Your own Pod - and other great benefits

Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own. If you join us you'll get your own Pod, along with other benefits. Learn more at eightsleep.com/careers