Growth Marketing Manager, Digital

Job Summary

The Growth Marketing Manager, Digital is responsible for driving incremental sales, customer acquisition, frequency, and profitable growth across Papa Johns' third-party marketplace partnerships, including DoorDash, Uber Eats, Grubhub, Walmart Express, and future aggregator platforms. This role will lead the development and execution of growth strategies across aggregator channels, including joint business planning, promotional programming, sponsored listings, media investments, merchandising, menu optimization, customer acquisition, retention, and marketplace innovation.

The role is responsible for maximizing the value of third-party channels while not cannibalizing 1st party. This includes identifying opportunities to attract new customers, re-engage lapsed customers, increase frequency among existing customers, and create integrated programs that leverage the strengths of both aggregator and owned digital ecosystems. The role is responsible for partnering across Marketing, Analytics, Revenue Management, Operations, Finance, and agency teams to deliver growth objectives aligned with annual business goals. This role will drive customer growth and commercial objectives through a strong understanding of marketplace dynamics, customer behavior, digital marketing, data analytics, and strategic partnership management. This role will help shape the future of Papa Johns' digital growth ecosystem by developing scalable marketplace strategies, identifying new growth opportunities, and creating best-in-class commercial programs that accelerate market share and profitable growth.

Duties and Responsibilities (other duties as assigned)

• Lead day-to-day management of key aggregator partnerships that will focus on one or two of the following - DoorDash, Uber Eats, Grubhub, Walmart Express, and emerging marketplace platforms

• Support development and execute annual joint business plans with aggregator partners to achieve sales, customer acquisition, frequency, and profitability objectives

• Manage aggregator marketing budgets, promotional investments, sponsored listings, and co-funded media programs to maximize return on investment

• Identify, negotiate, and execute high-impact promotional programs, exclusive offers, seasonal campaigns, and strategic growth initiatives

• Develop strategies that maximize the complementary roles of first-party and third-party channels, ensuring each platform contributes to customer acquisition, engagement, frequency, and long-term growth

• Identify opportunities to acquire new customers, re-engage lapsed customers, and increase order frequency through aggregator-specific programs, offers, and partnerships

• Lead marketplace merchandising strategy, including menu optimization, placement, ratings, search visibility, imagery, content quality, and conversion performance

• Create and manage aggregator performance scorecards, monitoring sales, orders, customer acquisition, retention, profitability, and share of category metrics

• Analyze marketplace, customer, and competitive performance data to identify opportunities and develop recommendations that drive incremental growth

• Evaluate and pilot new aggregator products, capabilities, technologies, and marketing opportunities to maintain competitive advantage

• Develop business cases and secure leadership alignment for new growth initiatives, partnerships, and investment opportunities

• Build strong relationships with aggregator partner leadership and influence roadmaps that support Papa Johns growth objectives

• Monitor performance against business objectives and implement corrective actions to improve growth, profitability, and customer outcomes

• Build strong and high-quality storytelling through decks, business reviews, and executive presentations for key internal stakeholders and external partners

Education, Experience & Certifications

• 5+ years business experience in digital marketing, eCommerce, marketplace, delivery, growth marketing, or related fields
• Bachelor's degree in Marketing, Business Administration, Analytics, or related field; MBA preferred
• Experience managing marketplace, aggregator, retail media, or digital commerce partnerships preferred
• Restaurant, QSR, retail, consumer packaged goods, or digital commerce experience preferred
• Experience developing business cases, growth strategies, and managing marketing investments or budgets

Functional Skills

• Commercial and marketplace partnership acumen
• Financial and business acumen
• Growth: analyze, assess, align, execute, and drive measurable results
• Deep understanding of digital commerce, aggregators, customer acquisition, retention, and frequency drivers
• Strategic partnership management and joint business planning expertise
• Analytical: uses data to generate insights, develop scorecards, and drive growth recommendations
• Digital marketing and promotional strategy expertise
• Budget management and ROI optimization
• Planning and prioritization
• Problem solving; ability to use rigorous logic to solve problems with innovative and effective solutions
• Ability to work in a challenging, fast-paced environment and adapt to new situations as they arise
• Ability to effectively communicate, inform, and influence senior leaders and external partners
• Ability to work cross-functionally and collaboratively on multiple initiatives with a successful record of advancing projects
• Process improvement mindset with a focus on continuous optimization and growth opportunities