5+ years in performance/growth marketing with proven channel ownership (Google Ads, Meta)
Experience in full-stack marketing operations, covering strategy, execution, analysis, and tooling
Strong communication skills to translate complex data into actionable insights for diverse stakeholders
Familiarity with SaaS, B2B, or telecom verticals is a plus
Responsibilities
Translate data into strategic narratives for executive stakeholders
Deliver structured dashboards highlighting key metrics and trends
Create visualizations to simplify complex data for immediate understanding
Anticipate and address technical questions regarding data and bidding strategies
Lead discussions with executives to identify risks and opportunities
Own strategy and execution across multiple advertising channels
Build targeted audience segments to optimize lead generation and reduce spend
Benefits
Remote work flexibility
Collaborative team environment
Opportunities for professional growth and development
Access to cutting-edge marketing tools and technologies
Performance-driven culture with clear success metrics
Full Job Description
Your Mission
As our Growth Marketing Manager, you'll own and operate our full-stack marketing engine end-to-end. From paid acquisition to attribution modeling, you'll run campaigns across Google Ads, Bing Ads, Meta Ads, and emerging channels-designing ICP-focused audience strategies, adaptive bidding frameworks, and rapid A/B tests that drive revenue and LTV. You'll also translate performance data into compelling insights and strategic recommendations for our executive team, ensuring tracking integrity, attribution accuracy, and alignment with product and revenue goals.
What You'll Do
Executive Communication & Reporting
Translate Data into Strategy: Present key metrics and campaign insights in clear, concise narratives that align with business objectives. Tailor your language to a non-marketing, technical executive audience, focusing on how performance impacts product roadmap, customer experience, and revenue forecasts.
Structured Cadence: Deliver daily, weekly, and/or monthly dashboards highlighting trends, anomalies, attribution shifts, ROI analysis, and experiment outcomes.
Visual Storytelling: Use simple yet powerful visualizations-funnel diagrams, attribution flowcharts, cohort trend lines-to make complex data immediately understandable and actionable.
Anticipate Technical Questions: Come prepared with clear explanations on tagging frameworks, offline conversion integrations, data pipelines, and algorithmic bidding logic.
Collaborative Dialogue: Lead two-way discussions with executive stakeholders, surfacing risks and opportunities while refining next steps with clear recommendations and ownership.
Full-Stack Campaign Leadership
End-to-End Channel Ownership: Own strategy and daily execution across Google Ads, Bing Ads, Meta Ads, and new acquisition channels, ensuring they hit ROI and revenue targets.
Precision Audience Targeting: Build high-intent ICP segments using lookalikes, exclusions, and behavioral data to drive qualified leads and reduce wasted spend.
Adaptive Bidding Frameworks: Launch and manage bid strategies (manual CPC, tCPA, tROAS) that balance short-term performance with long-term LTV.
Performance Analysis & Rapid Iteration: Monitor KPIs daily, diagnose anomalies (e.g., CPA spikes, quality score drops), and drive A/B testing across creative, landing pages, and offers.
Cross-Functional Alignment: Collaborate with Product, Growth, and Engineering to align campaign timing with feature releases, promos, and seasonal pushes.
Tracking & Attribution Mastery
Audit and resolve tracking gaps across platforms and devices.
Maintain offline conversion integrations (CRM, call-center, in-person) into ad platforms.
Partner with Engineering to ensure clean data pipelines, accurate attribution, and real-time lead flow into CRM systems.
What We're Looking For
5+ years in performance/growth marketing with proven channel ownership (Google Ads, Meta).
Full-stack marketing operator: You work across strategy, execution, analysis, and tooling.
Strong communicator: You turn complex data into clear action for stakeholders at all levels.
Nice-to-Have: experience in SaaS, B2B or telecom verticals.
How We'll Measure Success
Hit monthly revenue targets: Test and grow campaigns to hit monthly revenue milestones.
Drive Checkout Online Growth: Ensure people understand the product they are buying and can make a decision without entering the sales funnel.
The pay range for this role is:
110,000 - 140,000 USD per year (Remote (United States))
