What we're looking forAviary is looking for a growth marketer who thinks like a builder: someone who owns the funnel end to end, moves fast, and wants to define how a new category reaches the people who need it. You'll partner with the founders, Product, and Engineering to turn a product people love into a motion that compounds. This is a chance to shape how the market comes to understand company-wide AI adoption, not just execute against a plan someone else wrote.
Responsibilities- Own the full acquisition funnel, from first touch to activated account, across paid, organic, lifecycle, and product-led channels.
- Design and run experiments end to end: form the hypothesis, ship the test, read the data, and decide what scales.
- Build the self-serve growth motion, turning free signups into active teams and active teams into company-wide adoption.
- Partner with Product and Engineering to instrument the funnel, close the loop on what's working, and put the repeatable parts on autopilot.
- Own positioning and messaging in-market, translating a technical product into language operators immediately understand.
- Build the content and lifecycle engine (the sequences, the playbooks, the campaigns) that keeps compounding after you ship it.
- Report on the metrics that matter (CAC, activation, retention, payback) and make the calls on where the next dollar and hour go.
Skills- A builder's bias: you'd rather ship a scrappy test this week than a perfect plan next quarter.
- Fluency with data. You can pull it, read it, and defend a decision with it, without waiting on someone else.
- Strong instincts for positioning and message, with the writing to back them up.
- Comfort across the full stack of growth: paid, SEO/organic, lifecycle, and product-led motions.
- Excellent cross-functional judgment. You can work shoulder to shoulder with engineers and founders and translate between them.
Your Past ExperienceNote: we consider applicants of all backgrounds. The below is simply a list of useful experiences. If you are excited about what we're building but don't meet some of the criteria below, please don't let that discourage you from applying!
- 5+ years in growth, performance, or product marketing, ideally at an early-stage startup.
- Demonstrated ownership of a funnel or channel with real numbers behind it.
- Experience building a self-serve or product-led growth motion is a strong plus.
- Comfort with the modern growth stack: analytics, lifecycle/CRM, and experimentation tooling.
- Good to have: experience marketing a technical or developer-facing product, or launching a new category.
