Please note: This is a full-time, onsite position based in our San Francisco headquarters.About the RoleWe are hiring a
Growth Marketing Lead - Activation & Conversion to own and accelerate our mission.
This is a hands-on, revenue-driving role.
You will:
- Build and optimize lifecycle flows across email, SMS, push, and in-app
- Own activation, paid conversion, and engagement metrics
- This role sits at the intersection of AI, growth, and personal finance - and directly impacts company revenue.
- Leverage AI to improve targeting, personalization, and experimentation
- Move fast, test aggressively, and scale what works
What You'll OwnActivation & Conversion EngineDesign and execute the growth strategy that converts prospects into paid customers.
Hands-On Lifecycle ExecutionBuild and launch campaigns across email, SMS, push, and in-app messaging. Write copy, set up segments, QA flows, and ship quickly.
AI-Powered PersonalizationPartner with Product and Data to implement AI-driven targeting, predictive segmentation, and intelligent messaging.
Rapid ExperimentationRun continuous A/B tests across incentives, messaging, timing, and channel orchestration. Improve conversion week over week.
Funnel OptimizationDeeply understand onboarding friction and conversion barriers. Identify high-intent cohorts and unlock conversion lifts.
Martech & Data OwnershipOperate tools like Braze, Hightouch, HubSpot, and analytics platforms. Work closely with engineering to improve automation and personalization.
Who You AreBuilder First. Experience- 2-5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
- Strong preference for AI, FinTech, consumer tech, or subscription businesses.
Proven Operator- You've directly improved activation or paid conversion metrics.
- You have personally built and launched multi-channel lifecycle campaigns.
- You're comfortable getting into the platform and executing yourself.
Experimentation-Obsessed- Deep experience running A/B tests and reading results.
- Comfortable making decisions with incomplete data.
Data Fluent- Familiar with analytics platforms (GA4, Looker, etc.).
- Understand funnel math, CAC-to-LTV dynamics, and cohort behavior.
Startup Mindset- You prefer execution over meetings.
- You thrive in fast-paced, ambiguous environments.
- You want direct ownership of revenue impact.
Why Join Us- Own a mission-critical growth function at a rapidly scaling AI company.
- Drive measurable impact on funded conversion and revenue growth.
- Work in-person alongside a high-caliber team in our San Francisco HQ.
- Competitive compensation, equity, and full benefits.
- Build something meaningful while helping millions access modern financial tools.
