2 to 4 years in a technical, creative, marketing, or growth role
Experience building with AI, code, or automation tools
Strong creative judgment and understanding of effective messaging
Desire to understand customer motivations and behaviors
Excellent written communication skills for clear briefs and recommendations
Proactive and driven, with a strong work ethic
Ability to learn quickly and adapt to new challenges
Responsibilities
Run creative testing with designers to evaluate and scale ideas
Manage campaigns on Meta and Google, increasing budget responsibility over time
Develop workflows and automations to optimize budget management
Analyze customer acquisition costs using data from ad platforms and spreadsheets
Assist in launching new products by rapidly testing and scaling successful strategies
Benefits
20 vacation days for generous PTO
Comprehensive benefits plan with premiums fully covered
Investment in professional development with a dedicated budget
Remote-first team culture with low ego and high performance
Option to work from home or in the Toronto office, with biannual in-person socials
Access to performance-based stock options
Full Job Description
Overview of the role
Are you a builder who loves creative work, or a creative who wants to build systems?
Acquiring insurance customers profitably and at scale is one of the hardest problems in the industry: we're looking for someone who is part artist, part builder, to help us grow.
You'll work directly with our Senior Growth Marketing Manager, who runs a multi-million dollar paid budget across Meta and Google and multiple insurance lines. Your job is to help us acquire customers faster and smarter, using creative judgment and the systems you build.
Expect your first year deep in paid growth, learning how a multi-million dollar acquisition engine really works. People who do well here grow into owning the channel and the systems behind it.
What you'll be doing:
Run creative testing. Bring ideas to life with designers and creators, decide what to test, and call what to scale or kill.
Own channels as you earn it. Run campaigns on Meta and Google, taking on more budget and decisions as you prove your calls.
Build with AI. Create the workflows, automations, and tools that let a small team run a large budget, from reporting and budgeting to creative production.
Find what drives our cost to acquire a customer. Dig into ad platforms, Looker, and spreadsheets, question the data, and turn it into decisions on where money goes.
Help launch new products, like Home & Auto. Build and test fast to find what works before we scale it.
What are we looking for:
2 to 4 years in a technical, creative, marketing, or growth role. Paid ads experience is a bonus, not a requirement.
A builder: you've made something real with AI, code, or automation tools, at work or on your own.
An artist: you have a creative side, strong taste, and criteria to understand why an ad, a video, or a message works, and who it's for
Curious about customers: you want to understand what people worry about and why they buy.
A clear communicator: you write briefs and recommendations people can act on without a follow-up call.
Driven: you go above and beyond, follow through, and do your homework before anyone asks.
A fast learner: you've gone from zero to genuinely good at something, quickly and mostly on your own.
Bonus points
Experience with GA4 or Google Tag Manager
Built workflows in n8n or similar tools
Why join us:
Generous PTO - 20 vacation days
A comprehensive benefits plan with premiums paid in full by PolicyMe
Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry
Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
Access to stock options based on performance
Compensation: The total target cash compensation for this role is $90,000-$115,000 CAD, based on experience. We'll walk through the details together during the interview.
