Growth Marketer

Oso Security, Inc

• $100K — $200K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in demand generation or product marketing for B2B SaaS, especially targeting developers.
  • Strong technical understanding of developer tools and ability to engage with technical audiences.
  • Proven ability to simplify complex topics into clear, concise messaging.
  • Deep knowledge of the B2B marketing funnel and experience building scalable campaigns.
  • Experience in experimenting with metrics and optimizing for performance, focusing on results over vanity metrics.
  • Comfortable in a high-ownership environment and able to operate in ambiguity.

Responsibilities

  • Contribute to product marketing by shaping positioning, messaging, and go-to-market strategy.
  • Design and execute multi-channel campaigns to generate qualified leads.
  • Create compelling content to educate and inspire developers about authorization.
  • Optimize landing pages and onboarding flows to accelerate product adoption.
  • Continuously test and refine marketing strategies to drive growth.

Benefits

  • Competitive health, dental, and vision coverage.
  • Mental healthcare for employees and their families through Spring Health.
  • Unlimited access to financial advisors via Northstar.
  • Equity package included.
  • Unlimited paid time off (PTO).
  • Paid parental leave.
  • Flexible work options available.
  • One Medical Membership provided.
  • Quarterly hackathons with prizes.
  • Monthly free team lunches.
Full Job Description
What you'll do
  • Shape the story - You'll contribute to product marketing, helping to craft the positioning, messaging, and GTM strategy for Oso's products.
  • Execute our demand gen engine - You'll design and run campaigns to get Oso in front of developers and decision-makers, driving qualified leads through multi-channel strategies.
  • Educate and inspire - Authorization is a new topic for many developers, and we need your help to bring them into the fold through compelling messaging, content, and thought leadership.
  • Accelerate adoption - You'll ensure that when developers land on Oso, they understand the value quickly and find a clear path to adoption through optimized landing pages, nurture campaigns, and onboarding flows.
  • Optimize for growth - You'll experiment relentlessly-testing copy, channels, and strategies to refine and scale what works.


Who you are
  • You're technical enough to grok developer tools and comfortable engaging with technical audiences.
  • You can simplify complex, technical topics into concise and punchy writing.
  • You've owned demand generation and/or product marketing for a B2B SaaS company, ideally one targeting developers.
  • You have a deep understanding of the B2B marketing funnel and how to build effective, scalable campaigns.
  • You know how to experiment, track metrics, and optimize for performance. You care about results over vanity metrics.
  • You're a builder-comfortable operating in ambiguity and excited to define your own playbook.


Why you might not want to join Oso

We're a high-ownership environment. You won't be handed a playbook; you'll be expected to build it. If you prefer highly structured roles, Oso might not be the right fit. But if you want to own marketing strategy at an inflection point startup, this is it.

Benefits

In addition to cash compensation, Oso offers a Total Rewards package that includes equity grants, health benefits, and more:
  • Competitive health, dental, and vision coverage
  • Mental healthcare to all employees and anyone in their family through Spring Health
  • Unlimited access to financial advisors through Northstar
  • Equity Package
  • Unlimited paid time off (PTO)
  • Paid parental leave
  • Flexible work options
  • One Medical Membership
  • Quarterly hackathons... and prizes!
  • Free team lunches every month

The starting salary for this role is between $100,000-$200,000/year plus equity. Your exact offer will vary based on a number of factors including experience level, skillset, market location, and balancing internal equity relative to peers at the company.

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