Growth Manager, Organic

Leland

$80K — $95K *
Lehi, UT 84043In-Person
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experience in marketing, content, growth, consulting, strategy or similar roles
  • Strong writing and storytelling skills
  • Desire to learn platform algorithms and content formats for organic distribution
  • Data-driven approach to content with a focus on performance measurement
  • Rigorous testing mentality with a focus on structured experimentation
  • High-agency ownership with accountability for outcomes
  • Ability to thrive in a fast-moving, ambiguous environment

Responsibilities

  • Build and optimize content systems and teams for the Leland brand
  • Drive growth in existing social channels using AI and tools
  • Experiment with new social channels, content types, and tactics
  • Analyze platform ecosystems to find effective strategies
  • Use data to measure performance and iterate on strategies
  • Collaborate with growth, product, and operations teams
  • Shape Leland's online brand, voice, and reputation

Benefits

  • Opportunity to impact people’s career and educational aspirations
  • Collaborative, high-energy work environment
  • Engagement in a fast-paced, AI-driven setting
  • Focus on building a company rather than just being an employee
Full Job Description
We9re looking to add an ambitious Growth Manager to our hard-working growth team. This person will take ownership of all of Leland9s organic channels, primarily focusing on establishing the organic social function. If you are an aggressive, creative, and driven executor who wants to build a killer organic growth engine and team, you will love this role. Leland is growing very quickly and we are on a mission to help everyone reach their career and educational goals.

Responsibilities
  • Build and optimize scalable content systems and teams to amplify the Leland brand
  • Own and >10x existing social growth channels leveraging AI, tools, contractors, etc.
  • Identify and experiment with new social growth channels, content types, viral loops, and tactics
  • Dive deep into platform ecosystems and algorithms to determine winning strategies
  • Leverage data to measure results, learn quickly, and iterate on what9s effective
  • Work cross-functionally across the growth, product, and operations teams to support broader growth initiatives
  • Help craft Leland9s brand, voice, and reputation online

Qualifications
  • Experience in marketing, content, growth, consulting, strategy or similar roles
  • Strong writing and storytelling skills
  • Deep understanding of or desire to learn platform algorithms, content formats, and what drives organic distribution
  • Data-driven approach to content: you set goals, measure performance, and iterate quickly
  • Rigorous testing mentality: you form hypotheses, run structured experiments, and use results to drive decisions rather than gut alone
  • High-agency owner who takes full accountability for outcomes, moves without waiting for permission, and finds a way to get things done
  • Thrives in a fast-moving, ambiguous environment and can prioritize without much hand-holding
Why Leland?
  • The chance to join a world-class team helping people achieve their career and educational dreams
  • Work in a collaborative, high-energy environment where your contributions have a direct impact
  • Operate in a fast-paced, AI-native environment
  • We don9t hire people who merely want to work for a great company; we hire people who want to make a great company

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