8+ years in growth, demand generation, or performance marketing with both PLG/self-serve and sales-assisted experience
Proven experience managing a significant budget and being accountable for ROI
Demonstrated success in driving revenue and pipeline growth, not just campaign launches
Strong understanding of AI applications in marketing, with examples of implemented workflows or tools
Experience with SEO and insights on AI's impact on search strategies
Ability to present complex data and investment decisions to leadership
Highly autonomous and comfortable in ambiguous environments
Responsibilities
Develop and execute a growth plan for self-serve ARR and sales pipeline
Manage a multi-million dollar budget, determining investment strategies across channels
Analyze performance metrics to make informed decisions on campaign adjustments
Collaborate with sales and leadership to define ideal customer profiles and create effective campaigns
Oversee end-to-end execution of paid and organic acquisition strategies
Implement AI systems for research, content production, and funnel analysis
Establish testing methodologies and share insights on growth experiments
Benefits
Competitive salary and generous equity
Unlimited paid vacation
Medical, dental, and vision insurance
Home office set-up
Remote work flexibility within US time zones
Opportunities for career advancement and leadership roles
Full Job Description
Role
We're looking for a Growth Lead to own how Stable acquires, converts, and expands customers across both our self-serve and sales-led motions.
You'll own the number, not just the campaigns. Self-serve revenue and sales-led pipeline are your north star metrics and you will be equally responsible for the enterprise buyer who fills out a "contact sales" form and the solo founder who never talks to a human and pays online with a credit card in this role.
This is a senior individual contributor role for the immediate future with an opportunity to eventually build a small team as the function grows. What we need first though is someone who can think clearly about the whole system and then go build it with the support of AI. This is a hands-on role, and the person in this seat should be building AI systems that let them operate like a team of five. If your instinct when facing a repetitive problem is to build a system to tackle it next time rather than grind through it, we should talk.
What you value
Be human: Lead with empathy, act with authenticity, and enjoy what you do.
Stay curious: Invent novel solutions by asking why, listening, and tinkering.
Act quickly with purpose: Focus on what matters, iteratively improve, and move urgently towards the goal.
Insist on exceptional outcomes: Strive for excellence and take ownership over the outcomes you deliver.
Exceed customer expectations: Create delightful experiences with each interaction.
• What you'll dp
Targets & Ownership
Build the plan that achieves growth targets across both self serve ARR and sales pipeline
Own a multi-million dollar budget: set the investment split across motions, channels, and programs, and own the forecast against it
Decide what we ramp up, what we ramp down, and what we stop entirely and defend each call with numbers
Regularly present on growth performance and learnings to the leadership team
Partner with sales and the leadership team to define ICPs and create the campaigns that win deals, and own the feedback loop that informs what we do next
Channels & Demand
Own end to end execution across paid and organic acquisition channels
Build and own AEO and AI search as a first-class channel
Own lifecycle strategy across the customer journey: onboarding, activation, engagement, cross-sell, and win-back
AI Systems and Leverage
Build the systems that make this scope possible: i.e. AI-assisted research, content production, competitive monitoring, funnel analysis, reporting, etc.
Use agents and automation to do work that would otherwise require headcount or an agency
Experimentation and Measurement
Define hypotheses, success metrics, and testing methodology, and share honest learnings about what worked and what didn't
Own outcome metrics (pipeline, revenue) and efficiency metrics (CAC, payback period)
Build reporting that gives the team a clear view of what the key growth drivers are
Requirements
8+ years in growth, demand generation, or performance marketing, with experience spanning both PLG/self-serve and sales-assisted motions
Experience owning and allocating a meaningful budget: you've made the call on where seven figures goes and been accountable for what came back
A track record of moving revenue and pipeline numbers, not just launching campaigns
Demonstrated AI fluency: you've built workflows, agents, prompts, or internal tools that changed how you work. Be ready to walk us through something you built and what it replaced
Experience taking a channel 0 126 1
Comfortable presenting growth performance and investment tradeoffs to a leadership team
Strong analytical and editorial chops
Experience owning or working closely with an SEO program, and a point of view on how AI search changes it
Highly autonomous, and at home in an area that's ambiguous and still being defined
Equally comfortable setting strategy and getting into the details
What we offer
Competitive salary and generous equity
Unlimited paid vacation
Medical, dental, and vision insurance
Home office set-up
Work from anywhere within US time zones (GMT-5 to GMT-10)
Opportunities to shape the future of Stable and grow into leadership roles 48C
