5+ years of hands-on paid acquisition or demand generation marketing experience
Strategic thinker with a holistic view of paid channels and measurement
Proven track record of owning budget accountability in high-growth environments
Experience managing multiple paid media channels with real budgets
Strong measurement discipline to defend CAC and payback models to executives
Technical fluency to hold agencies accountable for their recommendations
Ability to execute plans while also performing hands-on tasks like data analysis and modeling
Responsibilities
Own the end-to-end paid demand engine across various channels
Build and manage a unified paid budget and agency relationships
Develop CAC and payback models that link spend to qualified pipeline and revenue
Implement a test-and-kill system for optimizing channel and creative performance
Collaborate with EPD to create paid-specific landing pages and conversion tracking
Document campaign standards for Named Accounts and maintain a shared calendar
Provide data-driven justifications for scaling budget requests
Benefits
Hybrid work model with 2-3 days in-office collaboration
Opportunity to work in a high-growth environment
Engagement in strategic decision-making processes
Access to a supportive team culture that values in-person connections
Flexibility in work arrangements to support work-life balance
Full Job Description
The Role
Paid acquisition is being rebuilt by the same forces reshaping every other growth channel: real-time bidding, intent data, and AI-assisted creative testing are making it possible to run paid as a true demand engine with a defensible payback model, instead of a budget line an agency manages on your behalf. This role owns that engine at Middesk: the full paid channel mix across search, social, display, and placements, the agency relationship, the CAC and payback model behind every dollar spent, and the paid-specific landing experiences that convert it. You will own the qualified pipeline number paid spend produces end to end, deciding where to lean in, where to cut, and when to ask for more budget with evidence rather than instinct.
Hybrid
We follow a hybrid work model, and for this role there is an expectation of 2-3 days per week in our NYC or SF office. Candidates should be based within a commutable distance, as we believe in the value of in person collaboration and building strong team connections while also supporting flexibility where possible.
What you'll do
Own Middesk's paid demand engine end to end: paid search, paid social, display/retargeting, intent and review-site placements, and sponsored content
Build a unified paid budget and channel mix, and manage the agency relationship as a vendor executing against your strategy, not as the strategy itself
Build a CAC and payback model by channel and segment that ties spend directly to qualified pipeline and revenue, not clicks, impressions, or MQLs
Run a test-and-kill system: a standing queue of channel, audience, and creative tests, with a cadence for reallocating budget toward what's working and cutting what isn't
Partner with EPD to build and iterate paid-specific landing pages and conversion tracking, distinct from the organic site experience but reporting into the same funnel instrumentation
Document the standard for which campaigns flex to support the Named Accounts motion (ads orchestrated around target accounts) and which run independently, and keep a shared calendar with that team
Build the case for scaling spend: real numbers proving the next dollar still pays back before asking for materially more budget
What we're looking for:
Senior IC role 5+ years of hands-on paid acquisition experience or demand gen marketing
A strategic thinker who can see the whole paid motion, channel mix, measurement, creative, and landing pages, and build one coordinated system rather than optimize a single channel in isolation
A track record of personally owning a number end to end in a high-growth environment, with real budget accountability, not just channel execution
Has run paid media across more than one channel at real budget, not just "a Google Ads person" or "a LinkedIn ads person"
Enough measurement discipline to defend a CAC and payback model to the CEO or CRO directly, and comfortable killing a channel that isn't working even when it's familiar
Enough technical fluency to hold an agency accountable, rather than rubber-stamp their recommendations
A strong executor as well as a strategist. You will set the plan and also do real work yourself: the briefs, the data, the model
A background like management consulting, or an early operating role at a high growth startup, is common but not required
Does not need to come from a narrow channel-specialist background. This role is about owning the whole paid system and the payback story that runs on it, not managing one channel at a distance from the numbers
Bonus points
Experience owning a paid acquisition budget end to end (not just execution) at a B2B SaaS or fintech company
Experience building CAC/payback models and defending them to executive stakeholders
Familiarity with modern paid platforms and measurement tooling, and a point of view on where AI can improve targeting, creative testing, or bidding
About Middesk
Middesk is a San Francisco-based company that provides a platform for businesses to verify the legitimacy of other businesses. The company was founded in 2018 by Kyle Mack and Kurt Ruppel. Middesk's platform uses machine learning algorithms to analyze public data and provide insights into a company's legitimacy, such as its legal structure, ownership, and financial health. The company's customers include banks, insurance companies, and other businesses that need to verify the legitimacy of their partners and vendors.
