What You'll DoYou will own our activation programs end-to-end, including:
- Bringing more of the right customers to Harmonic, starting with how they hear about us
- Experimenting and launching new campaigns across every channel, from paid and ABM to events, partnerships, and whatever works next
- Running and evaluating which campaigns are working, and building them into programs that scale
- Building and managing the media plan and budget, and moving quickly to put resources behind what's working and killing what's not
Who You Are- 5-8 years in B2B demand generation or growth marketing at a fast growing company
- Fluent across the whole marketing function. You know demand only works when positioning, brand, and sales are pulling in the same direction
- You have a track record of driving top-of-funnel at scale (i.e., create 100s of qualified demos monthly)
- You understand funnel metrics and attribution, but you don't treat them as a crutch that relieves you from exercising judgment based on your intuition, experience, or logic
- You care about the leverage of your actions and have a disdain for pretentious busywork
- You follow startups the way some people follow sports
- Bonus: You've built demand gen from zero at an early-stage company
Our Process- Hiring Manager Screen with Darri: 20 mins
- Meeting with Mike (Head of Sales) and Seth (Head of Product): 45 mins each
- Live Presentation: 90 mins
- Meeting with our CEO, Max: 30 mins
- References
