About the role
Community Phone already works.We've reached 8-figure ARR with strong product-market fit, disciplined unit economics, and a lean team. Most growth to date has come from Google (organic + paid) and traditional media.
The bottleneck is not analytics, tooling, or alignment.
The bottleneck is opening the next scalable acquisition channel and making creative work at scale.We're hiring a
Growth Lead, Acquisition to own that problem end-to-end:
- Identify a new non-Google channel
- Make it viable through creative and execution
- Scale it responsibly
- Decide what lives and what dies
- Please note: This is not a coordination role. This is an ownership role.
Your MissionYour job is to
build and scale a new acquisition channel outside of Google, with
creative as the primary lever.
Within ~90 days, success looks like:
- Meta, TikTok, or another non-Google channel - or amalgam thereof - producing at least $100k of new ARRper month
- Scaling at or below target CAC payback or target CAC:cohorted cash 3yr LTV ratio (net of experimental spend)
- A repeatable creative testing system that produces winners
- Clear conviction on whether the channel is worth further capital
- You are accountable for outcomes, not just experimentation.
You will...
1. Own New Channel Creation- Launch, test, and scale non-Google channels (Meta, TikTok, affiliates, influencers, etc.)
- Start from zero, not from mature, inherited accounts
- Own spend, pacing, and scale decisions within a ~$300k/month budget
- Make clear go / no-go calls on channels quickly
2. Own Creative Direction for AcquisitionCreative is not a downstream input in this role; it is the core growth lever. You will:
- Define creative strategy by channel (angles, hooks, narratives, formats)
- Design creative tests tied to explicit hypotheses
- Drive testing velocity and iteration cadence
- Identify when creative, bidding, targeting, or downstream website or lifecycle is the constraint
- Be responsible for creative production
- You are not necessarily expected to design assets yourself, but you are responsible for what creative exists, why, and on what production schedule. We do not have a dedicated creative resource that you will be handed.
3. Own Channel-Level PerformanceYou are directly responsible for:
- Signup volume by channel
- CAC efficiency, CAC:3yr LTV ratio, and payback trends on your channel(s)
- Incremental MRR contribution from your channel(s)
- Diagnosing performance swings and taking action
- Attribution and reporting already exist. You can use that existing infrastructure to move quickly. You will be provided a strong in-house analytics and attribution resource.
4. Operate with Speed and Conviction- Place clear bets with imperfect information
- Kill losers decisively
- Avoid premature optimization
- Communicate simply and honestly about what's working and what isn't
You are...This role is a strong fit if you:
- Have been a founder, early employee, or first growth hire at a startup that grew revenue fast
- Have personally taken a non-Google acquisition channel from $0 1 scale
- Treat creative as a strategic system, not just assets
- Are comfortable being judged by outcomes, not activity
- Care both about a fast growth rate and financially sound unit economics
You should enjoy:
- High autonomy
- Low bureaucracy
- Direct access to decision-makers
- Clear accountability
What We're Not Looking For- Career media buyers optimizing mature accounts
- Growth leads who coordinate but don't own
- Marketers who rely on agencies to think for them
- Anyone uncomfortable being on the hook for channel result
Why Ex-Founders Like This Role- Founder-level trust without founder-level risk
- Real budget and authority
- Clear, durable impact
- A chance to define a growth pillar, not just run campaigns
CompensationOur range for this position is between $140,000 - $160,000 + Equity. Benefits include 401(k) and health insurance, among many others! Total compensation is based on several factors that are unique to each candidate. These factors include (but are not limited to) job-related knowledge and skill set, depth of experience, certifications and/or degrees, and specific work location.
This is a either a full time position open to candidates based outside of the United States. You'll work closely with our global team, but you will be expected to have the majority of your workday in PST hours.
