2 to 4 years in a technical, creative, marketing, or growth role; paid ads experience is a bonus.
Experience building with AI, code, or automation tools.
Strong creative skills with the ability to evaluate effective ads and messaging.
Desire to understand customer motivations and purchasing behavior.
Excellent written communication skills for clear briefs and recommendations.
Proactive and driven, with a strong work ethic and follow-through.
Ability to learn quickly and become proficient in new skills independently.
Responsibilities
Own and manage paid campaigns on Meta and Google as you demonstrate capability.
Conduct creative testing by deciding what to test and collaborating with designers.
Analyze data to identify factors influencing customer acquisition costs.
Develop workflows and automations to efficiently manage a large budget with a small team.
Assist in launching new products by rapidly testing market responses.
Benefits
Generous PTO with 20 vacation days.
Comprehensive benefits plan with premiums fully covered by PolicyMe.
Investment in professional development with an L&D budget and regular performance reviews.
High-performing, low-ego, remote-first team culture.
Flexible work options: remote or Toronto office, with in-person social events covered.
Access to performance-based stock options.
Full Job Description
Overview of the role
This isn't a traditional marketing job. It's a problem-solving role on our paid growth team. Acquiring insurance customers profitably and at scale is one of the hardest problems in the industry.
You'll be the number two to our Senior Growth Marketing Manager, who owns the budget and results for our paid channels: a multi-million dollar budget across Meta and Google and multiple insurance lines. She joined PolicyMe as a generalist with no marketing background and grew into running the channel. We're looking for the next person who can do the same.
Expect to spend your first year or so deep in paid growth. After that, people who do well here take on more: owning a channel outright, creating your own team, launching a new product, or moving into another part of growth.
What you'll be doing:
Own channels as you earn it. Run campaigns on Meta and Google, taking on more budget and decisions as you prove your calls.
Run creative testing. Decide what to test, brief designers and creators, and call what to scale or kill.
Find what drives our cost to acquire a customer. Dig into Looker, ad platforms, and spreadsheets, question the data, and turn it into decisions on where money goes.
Build with AI. Create the workflows and automations that let a small team run a large budget.
Help launch new products, like Home & Auto, by testing them fast.
What are we looking for:
2 to 4 years in a technical, creative, marketing, or growth role. Paid ads experience is a bonus, not a requirement.
A builder: you've made something real with AI, code, or automation tools, at work or on your own.
An artist: you have a creative side, strong taste, and criteria to understand why an ad, a video, or a message works, and who it's for.
Curious about customers: you want to understand what people worry about and why they buy.
A clear communicator: you write briefs and recommendations people can act on without a follow-up call.
Driven: you go above and beyond, follow through, and do your homework before anyone asks.
A fast learner: you've gone from zero to genuinely good at something, quickly and mostly on your own.
Why join us:
Generous PTO - 20 vacation days
A comprehensive benefits plan with premiums paid in full by PolicyMe
Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry
Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
Access to stock options based on performance
Compensation: The total target cash compensation for this role is $90,000-$115,000 CAD, based on experience. We'll walk through the details together during the interview.
