The Group Product Manager II – Marketing Platform Strategy & Experience Integration Manager is a senior product leader responsible for defining, championing, building, delivering, and measuring marketing platform products and capabilities across Truist. This role leads high-performing product teams and owns the strategy, roadmap, and execution of a portfolio of marketing platforms that enable personalized, data-driven client experiences. This role is primarily accountable for product management leadership and delivery excellence, and secondarily responsible for driving integration strategy across platforms to enable seamless marketing execution. The role partners across Product, Marketing, Technology, and Risk to ensure platforms deliver measurable business outcomes, including client acquisition, engagement, and digital sales. ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time. 1. Responsible for leading a team of Product Managers and Product Owners, setting direction and priorities for products, services, and experiences targeted for various client groups across the organization. 2. Responsible for understanding industry landscape, competitive environment, and voice of client. 3. Develop product roadmaps in collaboration with Relationship Managers and Line of Business (LOB) partners. 4. Manage teams that develop and groom backlog from EPICS down to user stories in partnership with LOB, User Experience/User Interface, Content, Technology, and Operations. 5. Partner with Tech Agile teams on development, rollout, and post-production support. 6. Partner with Legal, Risk, & Compliance on new product development and remediation when applicable. 7. Partner with associated LOBs, marketing, operation, and readiness teams on commercialization and rollout. 8. Responsible for the client experience/results/KPIs of assigned platforms. 9. Manage product pricing, including modeling pricing changes. 10. Manage annual budget, including monthly forecasting. 11. Hire, mentor and manage team members; proactively provide timely, candid, and constructive performance feedback in efforts to cultivate appropriate talent pool to ensure adequate bench strength and succession planning. 12. Responsible for leading teams across related but disparate functions to support successful deployment of new products and integrated experiences. QUALIFICATIONS Required Qualifications: The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 1. A minimum of fifteen+ years in a combination of professional services and financial services industry 2. Seven+ years of product management experience 3. Deep understanding of software development methodologies and best practices 4. Deep and broad experience in digital banking, financial services, or other complex transactional services 5. Experience leading complex, cross-functional initiatives and large scale projects 6. Demonstrable understanding and application of digital concepts and technology 7. Ability to lead initiatives throughout the software development lifecycle, including post implementation 8. Bachelors’ degree in business, engineering, design, or technology field; banking or financial management education or equivalent education and related training 9. Strong strategic thinker, with ability to quickly assess complex problems, prioritize key issues, and focus on relevant facts 10. Demonstrated experience in managing a varied team of professionals in a project-based environment and a proven ability to coach and develop a team 11. Outstanding skills presenting/communicating ideas and data to Executive level leaders 12. Sound business judgment and ability to build a business case around a product or service 13. Expert relationship builder; developing open, effective, considerate, and productive working relationships. Can “work the matrix” and gain credibility quickly with internal and external constituents 14. High level of adaptability; responds appropriately and competently to the demands of work challenges when confronted with change, ambiguity, adversity, and other pressures Preferred Qualifications: 1. Two or more years of experience working with enterprise marketing technology ecosystems, including content management systems, customer data platforms, personalization/engagement tools, and marketing analytics solutions. 2. Two to five years of experience in financial services or another highly regulated industry (e.g., healthcare, insurance, telecommunications). 3. Experience leading cross-functional initiatives such as platform integrations, marketing technology modernization, or digital transformation programs. 4. Experience applying and scaling Agile product management practices across multiple teams, platforms, or value streams. 5. Demonstrated ability to define product strategy, prioritize roadmaps, and deliver customer-centric marketing capabilities that drive measurable business outcomes. 6. Experience evaluating, adopting, or scaling AI platforms and AI-enabled capabilities to accelerate delivery, improve operational efficiency, and support scalable marketing technology and digital experience outcomes. OTHER JOB REQUIREMENTS / WORKING CONDITIONS Sitting Constantly (More than 50% of the time) Standing Frequently (25% - 50% of the time) Walking Frequently (25% - 50% of the time) Visual / Audio / Speaking Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone. Manual Dexterity / Keyboarding Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers. Availability Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need. Travel Minimal and up to 10%Minimal and up to 10% General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit . Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.