Group Chief Marketing Officer

Read This Before You Go Further

This is not the marketing job of a single education company, and it is not a brand-only role. You will run marketing across unlike businesses, each with a different customer, channel mix and economics. You will work with the senior people in each business, move between very different conversations in the same day, and be accountable for how customers are generated and what they cost.

Analytics and financial acumen come first. Brand and storytelling still matter and you will keep building them, but right now the group needs an operator who can read a P&L, find where customers are really coming from and shift effort to what works. We are a young, founder-led group that moves at an uncomfortable pace.

Why This Role Exists

Catalyst Capital has grown on the strength of one high-performing business and its direct-response engine. The group now spans education, publishing, software and investment vehicles. Each needs marketing designed for its own customer journey, and the group needs one leader who can see across all of them, allocate effort and spend where the return is best, and keep the brand and positioning coherent as the group expands.

Concretely, you will:

• Own marketing strategy, budget and scoreboard across every business, tied to customers, revenue and pipeline.
• Generate customers profitably in each business using the channels that fit it: direct response and paid media, organic and SaaS growth, events and partners.
• Understand the metrics and the P&L of each business, and how marketing drives them.
• Work with the senior leaders of each business, and lead the Head of Growth at Decentralized Masters.
• Own conversion, positioning and brand across the group, and keep building them as the group repositions as an investment education and research business.
• Protect the brand and reputation in a financial, investment-related category.

What You Will Own
1. Customer Acquisition & Revenue Accountability Across the Portfolio (Primary)

• Own lead volume and quality, cost per acquisition, conversion and revenue contribution in each business.
• Design and run the go-to-market for each business: direct response and paid media for Decentralized Masters and Future Finance, SaaS and organic growth for Legacy, events and partners for Inflection Club.
• Oversee paid media, organic, affiliate, partnerships and lifecycle through business-level leaders.
• Understand the full customer journey across channels, including retention, upsell and renewal, and how it sets allowable acquisition cost.
• Decide where the next dollar and the next hour of marketing effort go across businesses.

2. Data, Analytics & P&L

• Set analytics and attribution standards so every business can see what is working.
• Understand each business's P&L and how marketing drives it. Partner with finance on unit economics, payback and spend guardrails.
• Build, guide and oversee processes for budgetary control and accountability of all marketing spend.
• Report on performance to the CEO and leadership team on a fixed rhythm.

3. Working Across Business Units

• Work with the senior people in each business, adapt quickly between very different businesses and conversations, and keep a clear view of the umbrella group.
• Build shared marketing services where they create real leverage, and keep them out where they would blur a business's own focus.
• Partner with the CEO, COO, CFO, sales, product and education on launches, offers and messaging.
• Own go-to-market for businesses in build.

4. Brand, Positioning & Conversion

• Own positioning and messaging across the group, including the repositioning of Decentralized Masters as an investment education and research company.
• Keep building brand across businesses and spokespeople, and make positioning a conversion lever, not just a style guide.
• Own brand governance and creative standards across a fast-moving, distributed team.

5. Team & Network

• Lead the senior marketing leaders, including the Decentralized Masters growth leader, and develop the talent already here.
• Bring an agency-style playbook and a strong network of agencies, media partners and operators, and put it to work for the group.
• Set clear goals, operating rhythms and accountability across businesses.

6. Compliance, Reputation & Risk

• Ensure marketing claims and messaging are appropriate for a financial and investment audience across education, publishing, software and investment products, working with legal and compliance.
• Own public communications, press and crisis response.
• Manage brand safety across ads, influencers, affiliates and partners.

Requirements
What You Must Bring
Required

• 12+ years in marketing, including 5+ years in senior leadership (CMO, VP Marketing, agency leader or equivalent) at a company or agency that grew meaningfully.
• Direct-response expertise and a record of generating customers profitably, including high-ticket and low-ticket funnels and paid media at scale.
• Strong analytics: you understand the metrics for each channel and funnel, can read a P&L, and can show how marketing drives it.
• Experience managing marketing across more than one business, brand or client, ideally at agency level, and the ability to pivot between them.
• Understanding of customer journeys across channels, including SaaS, organic, events and partner-led growth, not only paid media.
• Strong conversion and positioning skills, and a record of building brand alongside performance.
• A strong professional network of agencies, partners and operators.
• A record of hiring, developing and leading senior marketers.
• Executive presence: credible with founders, senior business leaders, partners and press.
• A prolific, demonstrable user of AI tools in marketing work. You can show us what you have built or automated.

Strongly Preferred

• Familiarity with the financial landscape and investment-related offers, and AGORA-style financial publishing.
• Experience marketing in a regulated or closely scrutinized category, including investment products or funds.
• Experience with SaaS growth and subscription or continuity economics.
• Experience with events and partner-led growth.
• Experience supporting an institutional capital raise or sale process from the marketing side.
• Experience leading a distributed, international team.

Personality & Cultural Fit

• Direct communicator who challenges the founders with data, in the room, in real time.
• Equally credible with a media buyer, a SaaS leader and an institutional adviser.
• Entrepreneurial and comfortable in ambiguity: you build the answer rather than wait for the brief.
• Operator mindset with the discipline of a finance leader and the instincts of a marketer.
• Zero tolerance for sloppy work, in your team or in yourself.
• Effective in a high-performance culture

Benefits
What We Offer

• Competitive Base
• Performance bonus tied to revenue and growth outcomes.
• Full-time, 40 hours a week, with a flexible schedule and unlimited PTO.
• Entirely remote, working from anywhere in the world, with team off-sites.
• Direct access to the founders, a peer relationship with the Group COO and Group CFO, and genuine authority over marketing across the group.
• An inherited growth engine and team, so you are building on a working system rather than starting from zero.
• A supportive, dynamic culture with team members across 30+ countries.

If you are a brand director looking for a bigger title without the accountability for numbers, this is not it.

If you have generated customers profitably across more than one business, understand the P&L behind it, and want to do it again from profitability with your own mandate, we should talk.