Graphic Designer

THE ROLE TRUFF is looking for a Graphic Designer to bring our brand identity to life across the full business, including paid media, shopper marketing, packaging, email, website, sell-in stories, trade shows, and internal and external brand materials. This role is critical to how TRUFF shows up visually across consumer, customer, and retailer touchpoints, and will partner closely with the marketing team to translate brand strategy, creative briefs, and commercial needs into polished, high-impact assets. This role is based in New York, New York in a hybrid capacity, reports to the Senior Brand Manager, and offers a salary of $80,000 plus a 10% annual bonus. WHAT YOU'LL OWN • Implement and uphold TRUFF's visual identity across marketing communications, commercial materials, and brand assets based on brand strategy and guidelines. • Develop engaging, breakthrough still paid media assets that support performance marketing and brand storytelling. • Own and evolve TRUFF's packaging across innovation and existing product lines, ensuring strong brand consistency and shelf impact. • Design email assets and write supporting copy that aligns with the brand voice and campaign objectives. • Use UX principles to elevate web design and develop website assets that improve the digital brand experience. • Develop shopper assets for in-store and digital activations, including signage, digital display ads, and promotional materials. • Create sell-in story assets, including visuals, graphics, and the overall look and feel for retailer and customer-facing presentations. • Develop trade show assets and creative materials for internal and external brand documents. • Write copy for brand assets, email, and other marketing materials as needed. • Manage relationships with external photographers and support photoshoot planning and execution. • Support the team with shoot production and social media content as needed. • Project manage creative timelines, take ownership of assigned work, and manage priorities against deadlines. • Administer monthly budget tracking and invoice submissions related to creative workstreams. • Communicate effectively with cross-functional partners and bring a collaborative, can-do approach to the work. • Translate marketing briefs into clear creative outputs and execute day-to-day requests with strong attention to detail. • Stay current on food, consumer brand, design, and social media trends to keep TRUFF's creative fresh and relevant. Requirements PROFESSIONAL QUALIFICATIONS • 3-5 years of experience working as a graphic designer, ideally within consumer, food, beverage, lifestyle, or premium brand environments. • Expert proficiency in Adobe Creative Suite, especially InDesign, Photoshop, Illustrator, and Acrobat. • Strong conceptual ideation skills with the ability to move from strategy and brief to polished design execution. • In-depth knowledge of Figma and experience using Monday.com or similar project management tools. • Strong understanding of print and web design, including production requirements and digital asset best practices. • Motion design capabilities are a significant plus. • Excellent copywriting skills with the ability to support visual storytelling across marketing assets. • Experience working in a fast-paced environment with the ability to manage multiple projects and tight timelines. PERSONAL CHARACTERISTICS • Highly creative with strong taste, visual judgment, and a sharp eye for detail. • Collaborative, proactive, and comfortable partnering across marketing, sales, ecommerce, and external creative partners. • Organized and accountable, with the ability to manage shifting priorities without losing quality or momentum. • Curious about culture, food, design, social media, and consumer behavior, with a strong instinct for what feels premium and relevant. • Comfortable operating in a growing brand environment where priorities move quickly and creative needs evolve. • Passionate about building distinctive brand experiences that make everyday food feel elevated, memorable, and fun. Benefits • Competitive Salary • Performance Bonus • Equity • Comprehensive Health, Dental, Vision & Life Insurance • 401(k) with 3% company match • Generous PTO, Sick Time, Holidays & Parental Leave • Wellness, Internet & Cell Phone Stipends • Company-provided laptop