Job DescriptionPrimary Function of PositionThe Global Endoluminal Product Marketing Manager will lead product marketing and commercialization for Ion's software, AI, advanced imaging, and future portfolio innovations. This role sits at the intersection of product strategy, customer insight, and market execution, translating innovative technologies into differentiated customer value and business growth.
Partnering closely with Product Management, Commercial, Regional Marketing, Sales Operations, and Executive Leadership, this individual will influence portfolio strategy, shape go-to-market plans, lead global launches, and drive adoption across the lung cancer care continuum.
Essential Job Duties- Own portfolio strategy: Define market opportunities, customer segments, positioning, competitive strategy, and commercialization priorities for Ion's software, AI, advanced imaging, and future innovations.
- Influence product direction: Bring customer insights, market research, field feedback, utilization trends, and competitive intelligence into product strategy, roadmap discussions, and investment decisions.
- Lead commercialization and launches: Develop and execute global launch strategies, launch readiness plans, and adoption programs for new software releases, imaging capabilities, and platform innovations.
- Develop portfolio narrative and customer value propositions: Translate technical capabilities into compelling clinical, operational, and economic customer benefits. Create positioning, messaging, sales enablement, and customer-facing content.
- Drive global adoption: Partner with Regional Marketing (US, APAC, EU) and Commercial teams to activate markets, accelerate adoption, share best practices, and support business growth worldwide.
- Monitor performance and identify growth opportunities: Evaluate launch performance, customer adoption, market trends, and competitive dynamics to inform future portfolio strategy and commercialization investments.
QualificationsRequired Skills and Experience- 6+ years in product marketing, product management, commercialization, or related go-to-market roles.
- Proven ability to develop and execute portfolio, product, or market strategies that drive adoption and business growth.
- Strong experience translating complex technical capabilities into compelling customer value propositions and messaging.
- Experience partnering with commercial teams to accelerate market adoption and commercial success.
- Strong strategic, analytical, and competitive assessment skills.
- Excellent communication, presentation, storytelling, and influencing skills.
- Deep understanding of customer decision-making and healthcare market dynamics.
Required Education and Training- Bachelor's degree required.
- MBA, advanced scientific degree, or equivalent commercial experience preferred.
Working Conditions- Ability to travel up to 50%. Some international travel will be required.
Preferred Skills and Experience- Experience in medical devices, software, AI, digital health, or other innovative healthcare technologies.
- Track record of launching and scaling products across global markets.
- Ability to influence product and commercial strategy through customer insights, market intelligence, and competitive analysis.
- Experience working across diverse global teams and geographies.
- Thrives in a fast-paced, collaborative, and evolving environment.
Additional InformationDue to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.
We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.
