In this role, you will serve as the marketing leader across three distinct but interconnected products, each with different audiences, competitive dynamics, and growth stages. You will sit on the marketing leadership team, reporting to the Head of FOA Consumer and Creator Marketing, with a mandate to shape brand strategy, drive growth with critical audiences, architect brand campaigns and go-to-markets, and integrate AI into how the team works and markets. The ideal candidate brings foundational brand marketing depth, significant consumer technology experience, and a proven track record of leading large multi-disciplinary teams, influencing cross-functional partners at executive levels, and managing a portfolio of brands with competing priorities and distinct identities. You must have experience connecting business strategy, product strategy, and brand strategy, and translating insights into briefs that spark world-class creativity. You must have the conviction to build new models while delivering measurable impact against clear business outcomes.
Responsibilities
Set the strategic vision across the full portfolio.
• Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.
• Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.
• Shape brand evolution and competitive positioning & drive growth with critical audiences.
• Own the marketing strategy for important audiences across the portfolio.
• Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.
• Build and scale the through-creator marketing model.
• Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator-led content that drives both brand and performance outcomes.
• Integrate AI into marketing strategy and operations.
• Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.
• Influence product strategy and cross-functional priorities.
• Partner with Product, Engineering, Data Science, Research, and Creative teams to inform product roadmaps, build effective go-to-market strategies, and deliver integrated marketing that connects to measurable business outcomes.
• Build measurement frameworks and use data to drive decisions.
• Define brand health architectures, set success metrics, build measurement systems for sustained marketing, and use data to shape investment strategy, optimize campaigns, and tell the business story to executive leadership.
• Manage significant marketing investment.
• Make resource allocation decisions across a multi-product portfolio, balancing short-term performance with long-term brand building, and demonstrating ROI to C-suite stakeholders.
• Develop and lead a world-class marketing organization.
• Lead, inspire, and grow a large, multi-disciplinary team spanning brand marketing, product marketing, creator marketing, and integrated campaigns.
• Foster a culture of excellence, inclusion, intellectual rigor, and speed.
• Represent the portfolio at the highest levels.
• Present to executive leadership, including C-suite and CEO-level reviews, with clarity, conviction, and data.
• Build influence and alignment across matrixed stakeholders.
Minimum Qualifications
• 12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale
• 10+years of experience with team leadership, cross-functional team leadership, or team management
• Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands
• Proven experience developing global strategy and delivering impactful marketing campaigns internationally, supported by data
• Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions
• Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change
• Experience developing and executing large-scale integrated marketing campaigns (online/offline, social, digital, events), including both brand-building and acquisition marketing
• Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders
• Experience partnering with product management, engineering, data science, research, creative, and other cross-functional teams to shape product roadmaps and drive business results
• Experience managing significant marketing budgets and making portfolio-level resource allocation tradeoffs
• Bachelor's Degree
Preferred Qualifications
• Experience leading consumer marketing for large-scale tech brands
• Creator-economy expertise and experience marketing with and through creators
• Incremental experience in product marketing and growth marketing
• Experience leading marketing for products at different maturity stages simultaneously (established global brands, high-growth emerging products, brand transformations)
