Global Head of Marketing Data & Insights, MD

What You Will Be Responsible For
Set the Direction
• Set a clear vision and practical roadmap for marketing data, analytics, measurement and insights.
• Start with the business questions that matter most, then focus the team on the work that can improve decisions and results.
• Define a practical AI agenda for marketing analytics, prioritizing a small number of high-value use cases that can demonstrate impact, build confidence and scale over time.
• Bring an informed external view of new measurement practices, data capabilities and AI tools, and apply them where they add real value.
Make Performance Clear
• Create a simple, shared set of measures across brand, reputation, audience engagement, client journeys, campaigns, channels, pipeline and business outcomes.
• Set a high bar for data visualization so complex findings become clear, compelling stories that help people decide and act.
• Guide the design and automation of dashboards for distinct audiences-from senior executives reviewing enterprise performance to marketers making in-flight campaign decisions.
• Build self-service reporting and timely alerts that give teams useful answers without adding unnecessary manual work.
• Match the measurement approach and level of detail to the decision-whether we are setting strategy, reviewing investment or improving work already in market.
Improve Marketing Performance
• Build a disciplined test-and-learn approach using attribution, incrementality, experiments, benchmarks and other fit-for-purpose methods.
• Turn analysis into specific recommendations for campaigns, channels, content, audiences and investment.
• Work closely with marketers and business partners to identify opportunities, test ideas and improve reach, engagement, conversion and efficiency.
Understand Audiences, Clients and Markets
• Bring together behavioral, digital, client relationship, sales, product, research and market data to build a fuller picture of our audiences and clients.
• Identify meaningful segments, behaviors and patterns that can make our marketing more relevant and effective.
• Surface trends, emerging needs and growth opportunities early enough to shape marketing and business plans.
Strengthen Data and Technology Foundations
• Partner with data, technology and operations teams to make the right marketing data reliable, connected and easier to access.
• Define clear business requirements for data, semantic models, dashboards and marketing technology, making the most of current tools before adding new ones.
• Modernize reporting through reusable data products, automation and AI-assisted insight generation, reducing manual effort and improving speed.
• Put practical standards in place so teams can trust the data, understand how measures are defined and use them consistently.
Lead the Team and How We Work
• Be accountable for marketing analytics, measurement and insights, with clear priorities, roles and ways of working.
• Build shared methods, tools and standards that raise the quality and speed of the work.
• Hire, coach and develop a strong global team that combines curiosity, analytical rigor, business judgment and collaboration.
Governance, Risk & Responsible Innovation
• Work with Privacy, Legal, Risk, Compliance and Information Security from the start so data use, measurement, performance claims and AI-enabled analytics meet our standards.
• Build documentation, testing and clear ownership into the work without creating unnecessary complexity.
• Use advanced analytics and AI responsibly, with appropriate review, monitoring and human judgment.
• Create room for controlled pilots and rapid learning so promising ideas can be tested, improved and scaled without lowering the bar for trust or governance.
Build Strong Partnerships
• Be a trusted advisor to senior leaders across Marketing and the businesses, bringing evidence and a clear point of view to important decisions.
• Bring Marketing, Finance, Sales and Distribution, Technology, Operations and control partners together around shared questions and priorities.
• Manage key data, analytics, technology and vendor relationships with a focus on impact, quality and value.
Qualifications
Required
• 12+ years of experience in marketing analytics, measurement, data strategy, audience insights or a related field, including experience leading teams and building capabilities.
• Experience in financial services or another highly regulated industry, with a practical understanding of privacy, risk and controls.
• A strong record of solving business and marketing problems with data, not simply producing reports.
• Deep knowledge of marketing measurement, including key performance measures, attribution, incrementality, experimentation, benchmarking and optimization.
• Experience using customer, behavioral and market data to identify trends, explain performance and improve marketing decisions.
• A track record of partnering with data engineering, data science, technology and operations teams to improve data access, quality, integration and reporting.
• Experience setting visualization standards and delivering automated, self-service dashboards for executive, strategic and campaign-level audiences.
• The ability to turn complex analysis into clear stories, recommendations and choices for senior leaders and non-technical audiences.
• Experience building or transforming an analytics, measurement or insights function and developing strong, globally distributed teams.
• A collaborative leadership style, sound business judgment and the confidence to challenge assumptions constructively.
• Experience applying advanced analytics and AI-enabled tools to automate insight, support decisions and improve marketing performance.

Salary Range:
$170,000 - $267,500 Annual

The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.

Employees are eligible to participate in State Street's comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.

For a full overview, visit https://hrportal.ehr.com/statestreet/Home.