Global Director of Brand & Communications (Austin/US Remote)

*Team* We are looking for a strategic, high-energy Global Director of Brand & Communications to lead, shape, and scale the LumApps brand worldwide. In this global leadership role, you will be responsible for defining our international market positioning, visual and verbal identity, global PR/media strategy, analyst relations (AR), and C-suite communications. You will act as the architect of our global narrative while ensuring localized relevance across key international markets (North America, Europe, and APAC). Leading a distributed team of brand strategists, writers, PR agencies, and creative talent across multiple time zones, you will establish LumApps as the recognized global leader in its category. *Missions* *1. Brand Awareness & Market Category Leadership* - *Drive Global Brand Awareness: *Design and execute high-impact, multi-channel global campaigns aimed at dramatically boosting brand recall, organic search visibility, and top-of-funnel consideration among enterprise buyers worldwide. - *Category Ownership: *Position LumApps as the definitive market leader and thought authority in Employee Experience (EX) and Digital Workplace solutions through high-profile media, strategic sponsorships, and industry partnerships. - *Brand Equity & Measurement: *Establish framework and metrics to track global brand awareness growth, regional sentiment, brand affinity, and overall market awareness against key enterprise competitors. *2. Global Brand Strategy, Positioning & Governance* - *Worldwide Brand Architecture: *Own and evolve the LumApps global brand identity, value propositions, and overarching platform narrative across all regions. - *Global Creative Governance:* Oversee our global design system, tone of voice, brand guidelines, and creative execution across digital, field events, and multimedia assets globally. - *Cross-Regional Brand Alignment: *Serve as the global brand steward, ensuring seamless alignment and brand consistency across international sales teams, regional demand generation programs, and product UI/UX. *3. International PR, Media Relations & Industry Analysis* - *Global PR Strategy:* Formulate and drive earned media strategies across key global tech hubs, managing localized PR agencies in North America, EMEA, and APAC to maximize global share of voice (SOV). - *Global Analyst Relations (AR): *Partner with Product Marketing and Executive Leadership to drive engagement with major global industry analyst firms (e.g., Gartner, Forrester, IDC), securing top-tier positioning in worldwide market reports. - *Corporate & Financial Communications: *Direct global corporate announcements, strategic partnership releases, product innovations, and international crisis communications management. *4. Executive Communications & Global Thought Leadership* - *C-Suite Platform Management: *Craft global keynotes, op-eds, media talking points, and conference presentations for LumApps' executive leadership team on major global stages. - *International Employer Brand: *Partner with Global HR and People Ops to project a unified employer brand that attracts top-tier global tech talent across all international offices and remote hubs. *5. Global Agency Leadership Agency Management: *Direct international agency networks (PR, Brand, Production) and optimize global communications budgets to maximize return on investment. *Skills* - *Experience: *8+ years leading brand strategy and corporate communications in B2B SaaS, enterprise software, or top-tier global agencies, with direct experience supporting global go-to-market strategies. - *Global Track Record: *Proven success scaling brand awareness across international markets (specifically North America, Europe, and expansion markets like APAC), navigating cross-cultural communication nuances, and managing multi-region PR campaigns. - *Communications Mastery:* Strong background in global media relations, analyst relations (Gartner Magic Quadrants, Forrester Waves), executive comms, and international reputation management. - *Cross-Border Leadership: *4+ years of experience managing distributed international teams, time-zone logistics, and global agency rosters. - *Storytelling Expertise:* Flawless written and executive-level editorial skills, with the ability to build high-concept narratives that resonate across diverse enterprise markets. Why You'll Love Working at LumApps At LumApps, we believe in fostering an environment where every team member feels valued, supported, and empowered to thrive. Here's a glimpse of what we offer: 🏖 *Generous Paid Leave* - 25 vacation days (prorated based on hire date), 9 sick days, 10 paid holidays, plus 2 floating holidays 🏥 *Health Insurance* - United Healthcare, 100% employer-paid benefits from day 1 💰 *401k Retirement Plan* - We match 100% of your contribution up to 4% 👶 *Family-Friendly Policy* - Inclusive maternity & paternity leave 🎉 *Team Celebrations & Seasonal Events* - Because culture matters *Equipment * We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences. Department Marketing USA Locations Austin