Cooley LLP

Geo Marketing Manager

Cooley LLP$120K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of relevant experience in marketing or business development, focused on strategy and transformation.
  • Professional services or B2B marketing experience is essential.
  • Experience collaborating with local business organizations for brand opportunities.
  • Familiarity with TicketManager and CRM systems.
  • Proficiency in Microsoft Office Suite and firm-specific applications after orientation.

Responsibilities

  • Execute event, client hospitality, and sponsorship strategies aligned with market needs.
  • Partner with marketing and market leaders to design client engagement programs.
  • Lead planning and delivery of firm-hosted events to meet brand standards.
  • Evaluate regional sponsorship opportunities with data-backed recommendations.
  • Implement governance processes for event and sponsorship management.
  • Enhance strategic client hospitality planning for key relationships.
  • Monitor and report on performance metrics to assess program impact.
  • Coordinate follow-up strategies to convert event engagement into business opportunities.
  • Manage relationships with vendors and agencies for quality execution.
  • Oversee budgets for assigned markets, ensuring cost efficiency.

Benefits

  • Collaborative work environment fostering professional growth.
  • Opportunity to lead and mentor a team.
  • Engagement in high-profile events and sponsorships.
  • Access to resources for educational advancement.
  • Dynamic role within a strategic growth-oriented team.
Full Job Description
Geo Marketing Manager

Cooley is seeking a Geo Marketing Managerto join the Marketing and Client Developmentteam.


Position summary:Thisrole is part of the Strategy, Transformation & Growth Team, which acts as the firm9s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.Specificduties and responsibilities include, but are not limited to, the following:

Position responsibilities:

  • Market-Aligned Execution:Execute the firm9s event, client hospitality, and sponsorship strategies in direct alignment with specific market nuances and practice group priorities.
  • Cross-Functional Partnership:Partner with MCD and market leaders to co-design programs that drive high-value client engagement and intentional cross-selling.
  • End-to-End Market Planning:Lead the comprehensive planning and delivery of firm-hosted, market-based events, ensuring every activation meets rigorous brand standards and quality benchmarks.
  • Sponsorship Assessment:Critically evaluate regional sponsorship opportunities, providing data-backed recommendations to ensure strategic fit and measurable business outcomes.
  • Governance & Process Implementation: Apply established firm-wide criteria and governance processes to manage event and sponsorship requests, ensuring disciplined investment across the region.
  • Strategic Client Hospitality:Support high-touch hospitality planning for priority clients and key firm milestones, collaborating with development teams to enhance partner-led relationship building.
  • Performance Tracking & Analytics:Monitor and report on regional performance metrics, specifically highlighting engagement data and the program's contribution to the business pipeline.
  • Post-Event Conversion:Coordinate structured follow-up strategies with client development teams to ensure event engagement is successfully transitioned into tangible business opportunities.
  • Vendor & Agency Management:Direct relationships with local vendors, venues, and creative agencies to guarantee high-quality execution and adherence to budget.
  • Budget Ownership:Support management of the specific budgets for assigned markets, ensuring precise tracking, variance reporting, and cost-efficiency.
  • Team Leadership & Enablement:Supervise and guide the in-market support teams, reinforcing best practices and deploying standardized tools and templates to ensure operational efficiency.
  • People Leader:
  • Serve as direct supervisor and mentor to direct reports
  • Provide day-to-day supervision of direct reports, ensure compliance with assigned workhoursandmonitor forcompliance with all firm and department policies. Manage staffing coverage,reviewand process time logs/time off requests
  • Support business professional development and continued educational opportunities
  • In collaboration with immediate supervisor and central HR,participatein hiring, performance appraisals, counseling,terminationand other employee lifecycle events
  • All other duties as assigned orrequired

Skills and experience:

Required:

  • After orientation at Cooley LLP, exhibitproficiencyin the Microsoft Office suite,iManageand other firm applications
  • Ability to work extended and/or weekend hours, asrequired
  • Ability to travel, asrequired
  • 5+yearsapplicable experience in the field(e.g., marketing or business development, preferablywith an emphasis working in a strategy, transformation, or growth function)
  • Must have professional services industry experience and/or B2B marketing experience
  • Must have experience working with local business organizations for the purposes of brand and relationships opportunity
  • Must have experience withTicketManagerand CRM

Preferred:

  • Bachelor9s degree
  • Supervisory experience
  • Prior legal industryor professional services experience

Competencies:

  • Entrepreneurial by nature
  • Excellent attention to detail
  • Approaches tasks through a lens of quality and consistency
  • Approaches tasks through a digital first lens
  • Exceptionalinterpersonal andcommunication skills with ability tofacilitateand solve problems
  • Ability to organize, prioritize and coordinate multiple activities often under tight timelines
  • Takes a consultative approach to set goals, drive projects, and achieve outcomes
  • Strong judgment
  • Team-player with collaborative spirit
  • Unwavering ability to handle andmaintainconfidentialityregardingfirm information,projects,clientdata
  • High levelof professionalismat all times
  • Demonstrated ability to lead through influence and develop talent
  • Proactive, analytical mindset
  • Effective presentation skills

About Cooley LLP

Cooley LLP is an American international law firm, headquartered in Palo Alto, California with offices worldwide. The firm's practice areas include corporate, litigation, intellectual property, fund formation, public markets, employment, life sciences, clean tech, real estate, and tax. Cooley's clients include private and public companies, financial institutions, venture capital firms, and nonprofit organizations. Cooley has been recognized as one of the top law firms for technology and life sciences companies. The firm has also been recognized for its diversity and inclusion initiatives.
Learn more about Cooley LLP
Size
1,200 employees
Industry
Founded
1920

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