Location: OH-DaytonJob Title: General Sales Manager - WHIO TVPosition OverviewWHIO-TV is looking for an inspiring sales leader to join our nationally renowned team. As the longtime top CBS affiliate in the country, WHIO-TV requires a strategist to maximize the monetization of our highly successful brands. Our TV, digital and radio station collaboration is well established and comes with unique cross-platform marketing opportunity.
The successful candidate for the General Sales Manager position (GSM) will have exemplary skills to inspire, coach, and influence others. The GSM will lead the advertising sales department and support other sales leaders. Together, they will develop creative advertising campaigns that can be executed seamlessly across multiple media platforms, in turn creating success for our customers and business results.
The GSM will place significant focus on consumer insights, market research, trends, and specific client challenges. Ensure advertising campaigns are custom-designed and deliver a sufficient return on investment for clients.
The GSM will lead client and sales meetings and market events, including developing advertising seminars and B2B marketing strategies. While most of their attention will be to work with the advertising sales team and advertisers, the GSM will partner with the Local Programming team. Together, they are developing effective marketing campaigns for our top-rated radio stations.
The ideal candidate will have a proven track record of leading integrated campaign development, strong collaboration skills, a strong work ethic, a proven management background, and experience with multiple media platforms. A successful background in recruiting and managing talented account executives is preferred.
Essential Duties and Responsibilities- Coaches, leads, and inspires the sales team to exceed business goals
- Integrated Marketing and Sales Advocate
- Establishes and executes a revenue strategy to maximize our assets and revenue potential
- Achieves revenue goals by developing and supervising the CMG sales team
- Develops advertising campaigns tailored to advertiser needs and objectives and executes across multiple media platforms
- Develops strategy, designs, and activation plan for advertiser events and promotions
- Responsible for leading seamless collaboration between the sales and programming teams to ensure the market achieves optimal audience engagement and delivers strong advertiser results
- Exercises independent judgment in allocating resources to programs is likely to yield the best results
- Partners with Program Directors to develop and implement external and internal marketing strategies, communications, and public relations activities
- Leads the creative process, including brainstorming and designing campaigns
- Develops insights and strategies from consumer research
- Drives critical thinking about brand and product strategy
- Drives new-business development across all platforms
Minimum Qualifications- 3 years leading a team in at least one of the following areas: marketing, advertising agency, digital media, or media sales
- Proven track record of developing unique advertising campaigns and promotions for advertisers across radio formats and across multiple media, including digital and social media platforms
- Strong track record of developing strategic priorities and action plans, and of achieving results
- Proven understanding of the competitive media landscape
- Highly successful at leading collaboration and cross-departmental processes
- Proven success in developing integrated marketing concepts and campaigns across multiple media platforms
- Experienced problem solver; brainstorming and marketing strategy facilitation
- Strong relationships and networking skills are essential
- Must have a valid driver's license and a clean driving record
Preferred Qualifications- Bachelor's degree preferred, equivalent work experience, and abilities considered
