Consistent high traffic in a thriving Northern California market.
Support from a hospitality-driven automotive group with a clear long-term vision.
Confidential search process for experienced leaders.
Full Job Description
Job Type
Full-time
Description
We are currently seeking a disciplined, process-driven General Sales Manager to lead a high-volume import store in Thousand Oaks, CA.
This is a confidential search for a leader who rejects high-pressure "old-school" tactics in favor of a sophisticated, guest-centric, and repeatable sales process.
The Mission
As GSM, you are the architect of the guest journey. You will oversee all variable operations, ensuring that genuine hospitality is felt in every digital lead, every trade appraisal, and every F&I menu presentation.
Responsibilities:
Variable Operations Leadership: Full P&L responsibility for New, Pre-Owned, Digital Retail, and F&I performance.
People Development: Transitioning "managers" into "coaches." You will be responsible for the growth and accountability of desk managers, BDC leaders, and sales advisors.
The "Swickard" Process: Implementing a daily execution rhythm built on appointment preparation, rapid lead response, and rigorous CRM discipline.
Inventory Strategy: Strategic management of new-car allocations and an aggressive, market-driven used car acquisition and pricing strategy. Includes trade appraisals, aging control, and pricing.
Cross-Department Synergy: Partnering with Fixed Ops to ensure a seamless "hand-off" and a lifetime guest relationship.
Brand reputation & market presence, aligned with Swickard's commitment to integrity, community, and long-term relationships.
KPIs: volume, front/back gross performance, digital close rates, lead response times, and CSI/NPS.
Qualifications:
Demonstrates a high "HQ" (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
Proven success as a GSM or senior desk manager in a high-volume import or domestic store.
A leadership approach rooted in clarity, preparation, and steady accountability.
Ability to build strong teams-coaching managers and advisors to operate with discipline and consistency.
Deep experience with modern digital retail, CRM utilization, appointment setting, and structured follow-up processes.
Strong operational instincts around inventory, pricing, and market dynamics.
A guest-first mindset that aligns with Swickard's hospitality-first culture.
Physical Requirements
Active Leadership: This role requires a presence on the showroom floor and lot, involving standing and walking for extended periods.
Standard Requirements: Ability to use dealership software/computers and perform light lifting of office/marketing materials as needed.
Benefits of Working at Swickard:
Career Path -Swickard isn't just a J-O-B. You'll learn and grow into different roles and be able to take on new leadership responsibilities.
Aggressive executive-level pay plan with performance incentives
Full benefits package (medical, dental, vision, PTO, 401k)
Strong, stable traffic in a high-demand Northern California market
The backing of a growing, hospitality-led automotive group with clear standards and long-term vision
A discreet, confidential process for seasoned leaders exploring their next step
