General Sales Manager to lead our sales organization in the Bay Area. This role is responsible for maximizing revenue growth across our broadcast and digital platforms while developing a high-performing sales culture built on collaboration, accountability, innovation, and results.
The General Sales Manager will lead, coach, and motivate a team of Account Executives, partner closely with market leadership and fellow sales managers, and drive both new business development and existing account growth. The ideal candidate is a hands-on leader with a passion for developing talent, creating winning sales strategies, and delivering exceptional results for clients and the company.
Essential ResponsibilitiesSales Leadership & Revenue Growth- Work as a collaborative partner with fellow sales managers to create and maintain a "One Team" culture across the organization.
- Lead, empower, and motivate a team of local sellers to maximize revenue from broadcast, digital, event, and integrated marketing solutions.
- Drive opportunities that generate both new business and incremental revenue growth from existing clients.
- Hold the sales team accountable for leveraging the company's superior media assets to achieve monthly, quarterly, and annual revenue goals.
- Maintain visibility in the marketplace and build strong client relationships that positively impact revenue growth and client retention.
- Stay informed on market conditions, competitive activity, and all returning and non-returning business.
Coaching, Training & Team Development- Conduct weekly one-on-one meetings with direct reports and enforce the consistent use of ShareBuilders and other sales performance tools.
- Accompany Account Executives on sales calls to provide coaching, training, and professional development.
- Coach Account Executives on Strategic Account Management planning, focusing on revenue growth, account prioritization, and annual budget implementation.
- Foster a culture of continuous learning, accountability, and sales excellence.
- Co-build a strong talent bench by recruiting, hiring, and developing top sales talent in the market.
Sales Operations & Forecasting- Provide accurate revenue forecasting and pipeline management for direct reports.
- Approve sales orders and ensure compliance with company policies and procedures.
- Monitor sales activity and performance metrics to identify opportunities for improvement and growth.
- Create, update, and maintain sales presentations, marketing materials, and sales collateral.
Sales Meetings & Team Alignment- Prepare for and co-lead weekly sales meetings.
- Source and approve leads across the San Francisco, San Jose, and Far East Bay sales teams.
- Work with the team to ensure effective utilization of all sales tools and resources, including ZoomInfo, Futuri, AdMall, Waymark Video, Marketron, Tapscan, Miller Kaplan, Media Monitors, and other company-approved platforms.
- Communicate market intelligence, sales strategies, best practices, and performance expectations to the team.
Events & Cross-Department Collaboration- Attend and actively participate in weekly Promotions Meetings.
- Manage and oversee annual on-air and on-site station events, ensuring successful execution and revenue opportunities.
- Collaborate with programming, promotions, digital, and market leadership teams to maximize integrated sales opportunities and client success.
Qualifications- Bachelor's degree or equivalent combination of education and experience.
- Minimum of 5 years of media sales leadership experience, preferably in radio, digital media, or integrated marketing solutions.
- Proven track record of leading successful sales teams and consistently achieving revenue goals.
- Strong understanding of digital marketing solutions, including streaming audio, OTT/CTV, display advertising, social media, SEM, and targeted digital products.
- Exceptional coaching, leadership, and team-building skills.
- Strong communication, presentation, and negotiation abilities.
- Experience with CRM systems, forecasting tools, and sales performance platforms.
- Ability to manage multiple priorities in a fast-paced environment while maintaining a strategic focus.
Salary: $175,000 + Bonus potential
Benefits:Connoisseur invests in people who invest in themselves and offers employees a competitive package of health and welfare benefits.
- Comprehensive Benefits Package: Medical, Dental, and Vision. Supplement Life Insurance, AD&D Coverage, STD, and LTD coverage.
- Paid Time Off: 17 PTO days and 10 company holidays.
- 401(k) Retirement Plan: Employer matching to support your future financial goals.
- Employee Assistance Program: Free support services for you and your household.
Pay Range: $175,000 per year
