General Sales Manager

Bretz RV & Marine

$120K *
Butte, MT 59701In-Person
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years leading sales teams in RV, marine, automotive, or related fields.
  • Proficient with sales systems, CRM tools, and industry trends.
  • Skilled in team motivation and development.
  • Excellent problem-solving abilities with a customer-first approach.
  • Hands-on attitude and willingness to assist in various roles.

Responsibilities

  • Lead and foster a culture of excellence in sales operations.
  • Drive dealership goals for profit, unit volume, and finance penetration.
  • Manage inventory levels, pricing, and showroom presentation.
  • Oversee financials, including deal structuring and expense management.
  • Coach and mentor Sales and F&I teams for performance growth.
  • Resolve complex customer issues and ensure consistent experience.
  • Coordinate marketing promotions and manage event logistics.

Benefits

  • Excellent earning potential with opportunity for advancement.
  • Comprehensive medical benefits including vision and dental options.
  • 401(k) plan with employer matching contributions.
  • Employee discounts and borrowing program available.
  • Profit-sharing opportunities.
Full Job Description
Location: Butte, MT
Compensation: $120,000+ annually DOE
Schedule: Saturdays Required. Sunday & one weekday off

The Role: General Sales Manager

As our General Sales Manager (GSM), you'll lead the Butte dealership's sales operations. You'll oversee new and pre-owned sales, guide the Finance & Insurance (F&I) team, and ensure customers receive an exceptional, seamless buying experience.

Today's customers arrive informed and ready to explore. Your mission? Help them find the perfect RV, boat, watercraft, or snowmobile through a thoughtful, needs-based sales process. Your expertise, leadership, and ability to inspire your team will set Bretz apart from the competition.
What You'll Do

1. Lead Sales Operations
  • Build a culture of accountability and excellence in the sales department.
  • Drive results to meet dealership goals for gross profit, unit volume, and finance penetration.

2. Oversee Inventory & Financials
  • Manage inventory levels, pricing, reconditioning, and lot/showroom presentation.
  • Review deals, resolve "dead deals," and support deal structuring.
  • Oversee expense management and ensure pay plans, spiffs, and commissions align with company guidelines.

3. Develop and Mentor Teams
  • Coach and grow Sales and F&I teams.
  • Collaborate with leadership to maintain a pipeline of talent for future leadership roles.

4. Deliver Customer Excellence
  • Resolve high-level customer concerns and complex trade or deal issues.
  • Ensure consistent follow-up and a personalized customer experience.

5. Drive Marketing & Events
  • Coordinate promotions and ensure pricing and specials are effectively communicated.
  • Plan and execute off-site shows and on-site events with proper staffing and logistics.

6. Cross-Department Collaboration
  • Work closely with Operations, F&I, Parts, and Service teams to deliver seamless customer experiences.
Who You'll Work With
  • Operations Manager - Ensure unified operations and customer satisfaction.
  • Business/F&I Manager - Secure financing and maximize profitability.
  • Salespeople - Mentor and develop the sales team.
  • Receptionists, Lot Crew, Forklift Drivers - Ensure smooth day-to-day dealership operations and customer engagement.
What We're Looking For
  • Proven experience leading sales teams in the RV, marine, automotive, or similar industries.
  • Strong knowledge of sales systems, CRM tools, product details, and market trends.
  • Ability to motivate and develop a high-performing team.
  • Excellent problem-solving skills and a customer-first mindset.
  • Willingness to roll up your sleeves and pitch in wherever needed.

Benefits
  • Excellent earning potential and advancement opportunities.
  • Comprehensive medical benefits package with multiple plan options, including vision and dental.
  • 401(k) retirement plan with employer match.
  • Employee discounts and borrowing program.
  • Profit-sharing.

Bretz RV's Commitment to You
  • Opportunity to work in a family-oriented environment where work-life balance is valued.
  • Growth and advancement opportunities.
  • Team-building activities and events throughout the year.
  • Engaging in a booming industry to provide the best customer experience.

NEW BUILDING COMING SOON!

Products and Brands:

RV Manufacturers: Airstream, Coachmen, Dutchmen, Entegra Coach, Forest River, Grand Design, Heartland, Keystone RV, KZ RV, NuCamp, Thor, Tiffin, Ember RV, Brinkley RV, Oliver Trailers.

Boat Manufacturers: Barletta, Sea-Doo, Bayliner, Chaparral, Crownline, Smokercraft, Lowe, Starcraft, MB Sport, Sun Chaser, Yamaha Outboards, Honda Outboards, Mercury/Mercruiser, Volvo Marine, Thunderjet, Sylvan Boats.

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