Job Type
Full-time
Description
**This is a general application for future openings at Swickard Auto Group's Anchorage-area dealerships. Qualified candidates will be contacted as opportunities arise.**
Anchorage, AK | General Sales Manager | GSM | Variable ops | Import | Domestic | Luxury | High-volume | Alaska | Hospitality-first leadership | CRM | Digital retail | Veterans encouraged to applyIS THIS YOU?• You're a proven GSM or senior desk manager who leads through clarity, preparation, and steady accountability - not pressure and chaos
• You build managers into coaches and sales advisors into disciplined, guest-focused professionals
• You're open to what's next - and want to be in conversation with a growing hospitality-first automotive group before a specific opportunity arises
Responsibilities:- Variable Operations Leadership: Full P&L responsibility for New, Pre-Owned, Digital Retail, and F&I performance.
- People Development: Transitioning "managers" into "coaches." You will be responsible for the growth and accountability of desk managers, BDC leaders, and sales advisors.
- The "Swickard" Process: Implementing a daily execution rhythm built on appointment preparation, rapid lead response, and rigorous CRM discipline.
- Inventory Strategy: Strategic management of new-car allocations and an aggressive, market-driven used car acquisition and pricing strategy. Includes trade appraisals, aging control, and pricing.
- Cross-Department Synergy: Partnering with Fixed Ops to ensure a seamless "hand-off" and a lifetime guest relationship.
- Brand reputation & market presence, aligned with Swickard's commitment to integrity, community, and long-term relationships.
- KPIs: volume, front/back gross performance, digital close rates, lead response times, and CSI/NPS.
WHAT WE'RE LOOKING FOR• Proven success as a GSM or senior desk manager at a high-volume import or domestic store
• Demonstrates a high HQ (Hospitality Quotient) - kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• A leadership approach rooted in clarity, preparation, and steady accountability - you lead by standard, not by pressure
• Deep experience with modern digital retail, CRM utilization, appointment setting, and structured follow-up processes
• Strong operational instincts around inventory, pricing, and market dynamics
• Proven ability to build and develop strong sales teams
• A guest-first mindset that aligns with Swickard's hospitality-first culture
WHAT WE OFFER•
Aggressive executive-level pay plan with performance incentives - specific to each store and opportunity• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• 401(k) plan
• Paid time off and paid holidays
• Career growth - GSMs at Swickard have a direct path to platform director and executive leadership
• The backing of a growing, hospitality-led automotive group with clear standards and a long-term vision
WHY SWICKARD AUTO GROUP - ANCHORAGE• Four dealerships in the Anchorage market - when openings arise, we want to move fast with leaders we already know and trust
• Anchorage is a high-demand market with strong, stable traffic - real earning potential for a GSM who can execute
• A close-knit professional community where your leadership style and your store's reputation compound quickly
• Swickard is one of the fastest-growing dealer groups in the country - ranked Top 5 in North America for reputation in the automotive industry
• A culture built on hospitality, process discipline, and long-term thinking - not short-term pressure tactics
• Our HEART values - Honor, Engage, Anticipate, Respond, Thank - define how we lead our teams and serve our guests every day
Swickard operates four dealerships in Anchorage and we proactively build relationships with GSM-caliber leaders so that when an opportunity opens, we're ready. If you're open to a conversation about what's possible in Anchorage with Swickard - we'd like to hear from you.
Salary Description
$72k - $250k yearly
