Learfield is seeking an experienced and strategic General Manager (GM) to lead one of our high-profile Sports Properties and serve as the primary Learfield liaison to the university’s Athletics Department. This senior-level position is responsible for stewarding the school’s athletics multimedia rights agreement, managing an advanced portfolio of corporate partners, and cultivating lasting relationships across university leadership. The GM plays a critical role in driving financial performance, shaping partnership strategy, and ensuring a long-term, mutually beneficial relationship between Learfield and the university.
In this role, you will lead a high-performing team that may include both individual contributors and people managers. You’ll oversee day-to-day property operations, guide sponsorship strategy, and champion integrated marketing solutions that align with both university goals and Learfield’s enterprise objectives. This role requires a seasoned operator with deep expertise in sponsorship sales, exceptional relationship management skills, and the ability to lead through influence and accountability. You'll collaborate closely with regional leaders, corporate stakeholders, and campus decision-makers to deliver results and elevate the partnership.
Essential Duties & Responsibilities:
Lead the execution and ongoing optimization of the multimedia rights partnership, ensuring alignment with institutional priorities, branding, and long-term business goals.
Oversee and develop the local team, providing leadership, coaching, and development opportunities while fostering a high-performance culture.
Build andmaintainstrong relationships with corporate partners, focusing on client satisfaction, long-term retention, and overall partnership success.
Lead property-level financial performance, including budgeting, forecasting, and analysis tied to revenue and profitability goals.
Serve as an ambassador for the property,representingLearfield at campus, community, and key partner events.
10+ years of progressive experience in sponsorship sales, sports marketing, media rights, or a related B2B revenue-generating role.
Preferred Qualifications:
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
