Job Description

We are currently hiring a Full Time General Manager in Boston, Massachusetts.

As the General Manager, you will lead the Samuel Adams Boston Brewery experience, overseeing business performance, guest satisfaction, and community engagement while ensuring the brewery remains a welcoming destination for guests and coworkers alike. You will drive operational excellence across taproom operations, events, and hospitality experiences while partnering closely with teams across the brewery to deliver strong financial and operational results. In this highly visible leadership role, you will help strengthen the Samuel Adams brand through community partnerships, memorable guest experiences, and cross-functional collaboration.

What You'll Brew:

• Lead overall brewery and taproom performance, including revenue growth, profitability, guest experience, operational excellence, and brand engagement.
• Develop and execute annual business plans, budgets, and growth strategies while driving fiscal responsibility across operations.
• Build and maintain relationships with local organizations, businesses, nonprofits, cultural institutions, and community stakeholders to strengthen brand presence.
• Partner with Marketing, Sales, Brewing, Safety, Product Development, Quality Assurance, and Brand teams to deliver events, programs, and experiences that increase visitation and brand affinity.
• Oversee taproom operations, brewery tours, retail offerings, and events to ensure exceptional hospitality, service quality, safety, and financial performance.
• Ensure compliance with alcohol service regulations, food and beverage safety standards, and company policies.
• Drive continuous improvement initiatives focused on operational efficiency, guest satisfaction, safety, and financial results.
• Coordinate brewery-wide communication, site initiatives, and cross-functional collaboration to support a safe, productive, and welcoming environment.
• Hire, coach, develop, and retain high-performing coworkers while fostering a culture of hospitality, accountability, collaboration, inclusion, and continuous improvement.
• Work extended hours as needed, including weekends and holidays, and perform duties that require walking, standing, lifting up to 50 pounds, operating equipment, climbing stairs, and working in an active brewery environment.

What Ingredients You'll Bring:

Minimum Qualifications:

• Bachelor's degree required.
• Demonstrated experience working in a union environment, including effectively leading and engaging union team members.
• Minimum of 3 years of people leadership experience, with a proven ability to build, develop, and engage high-performing teams while fostering a positive, inclusive, and accountable culture.
• 8+ years of experience in the food and beverage, hospitality, manufacturing, service, or related operational environment, with a demonstrated record of growth and leadership.
• Proven experience leading large-scale operations with a strong focus on safety, quality, service, and performance results.
• Strong financial acumen, including experience with budgeting, financial analysis, labor planning, and cost control.
• Experience with project planning and facilities management.
• Experience leading events, promotions, and community engagement initiatives.
• Proficiency in Microsoft Excel and Word.

Preferred Qualifications:

• Graduate degree.
• Leadership experience within a major food and beverage venue, hospitality site, or similarly complex operational environment.
• Experience leading and developing teams in a unionized environment, with a demonstrated ability to build productive relationships with union-represented employees and labor representatives while fostering an engaged, collaborative workplace culture.
• Experience partnering cross-functionally with manufacturing and sales organizations.
• Sales and/or marketing experience, preferably within the consumer packaged goods industry.
• Experience with Kronos, MICROS point-of-sale systems, Square, or similar workforce management and POS platforms.

Level: 5M

At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $77,000 and $130,000. However, it's important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for a discretionary annual bonus based on company and individual performance, and certain sales roles might include a car allowance.

Some Perks:

Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

*Talk to your recruiter about eligibility