General Manager, Paid Media and Sling Acquisition Strategy

This position will lead acquisition marketing teams within DISH TV for strategy and execution, including Acquisition Strategy, Affiliate Marketing, and Owned Media. You will be a key member of the Marketing leadership team and will be responsible for managing a sizable budget across marketing tactics for optimal acquisition cost and ensuring DISH hits its gross adds targets across our product set (Paid Live, Free, and D2C). To achieve your goals, you will lead and manage a high-performing team to rapidly iterate and optimize media spend and marketing tactics in a dynamic competitive environment.

In this role, you will work directly with various departments across DISH to develop acquisition strategies, monitor and assess performance of your channels, and optimize the media and creative via test and learn. Cross-functional management and leadership, with an ability to work within project teams and across organizations is imperative for success. These teams include but are not limited to DISH TV and DISH Finance, Marketing Analytics, Product, IT, Paid Media, eCommerce and Business Development. In addition, you will work with external partners, including creative and affiliate agencies, to develop new approaches to marketing DISH as well as optimizing existing campaigns. As an active member of the Marketing leadership team, you will be a model for executional excellence, a creative problem- solver, and a respected thought leader who sets the tone of high performance within the organization.

What Success Looks Like (Objectives):

• Deliver annual and quarterly subscriber gross addition targets across product lines while maintaining or reducing targeted subscriber acquisition costs
• Direct annual and quarterly media budget planning and ongoing spend optimization in close alignment with Finance and Marketing Analytics OKRs
• Execute multi-channel acquisition campaigns across on-device, paid digital media, and affiliate tactics while maintaining a clear, unified cross-functional campaign calendar
• Establish a rigorous test-and-learn operational framework to continuously optimize channel performance, creative messaging, and offer strategies
• Deploy AI-driven analytics tools and automated media optimization techniques to evaluate performance data, predict acquisition trends, and identify high-value target segments
• Scale team capability and operational velocity through active recruitment, performance management, and continuous professional development

Core Skills, Competencies, and Key Experiences (What you'll bring)

• Strategic financial acumen to manage large-scale media budgets and maximize acquisition cost-efficiency
• Deep cross-functional leadership expertise to align business development, IT, Product, eCommerce, and external agency partners around unified campaign targets
• AI literacy and application in modern marketing technology stacks to optimize data-driven media buying and audience targeting
• Proven track record in subscriber growth strategy, lifecycle optimization, and channel performance management within subscription or streaming environments
• Exceptional executive-level communication and influence skills to drive decision-making and project execution across all organizational levels

Candidates must be willing to participate in at least one in-person interview.

Visa sponsorship not available for this role.

Minimum Requirements:

• Minimum Education: Bachelor's Degree from a four-year college or university, or equivalent combination of education and experience
• Minimum Experience: 10+ years of professional experience, including 5+ years of direct leadership and subscriber acquisition experience
• Required Technical Skills: Must have at least 5 years of experience with:
• Large-scale subscription or streaming subscriber acquisition management
• Direct oversight and optimization of high-volume media budgets and acquisition channel strategy
• Multi-channel campaign deployment across paid digital media, affiliate networks, and owned channels

Salary Range

Compensation: $110,100.00/Year - $157,300.00/Year
About Our Department

Our marketing and advertising teams bring a unique blend of skills to tell the Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Benefits

We offer meaningful health perks, including flexible spending accounts, HSA, a 401(k) plan with company match, employee stock purchase plan, career opportunities, and a flexible time away plan. Review a benefits summary here: EchoStar Benefits

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies. Compensation is based on the role's location and is subject to change.