General Manager

Crunch Fitness • $90K — $140K *

Buford, GA 30518In-Person

Hospitality & Recreation

Less than 5 years of experience

Today

Be an Early Applicant

By clicking Apply, I agree with Ladders' Terms of Use and Privacy Policy

Job Overview by Ladders

Qualifications

5+ years of sales leadership experience with proven track record of exceeding performance targets
Strong passion for team development and fostering a winning culture
Ability to maintain composure and drive results in high-pressure situations
Dynamic energy and a positive attitude that inspires team members
Excellent business acumen with a strong sense of ownership
Exceptional communication skills with the ability to influence others
Fitness management experience is mandatory

Responsibilities

Drive membership sales and exceed revenue goals through team leadership and coaching
Recruit, train, and mentor team members to enhance accountability and performance
Oversee daily operations to maintain a clean, safe, high-energy atmosphere for members
Ensure exceptional customer service and address escalated member concerns effectively
Monitor performance metrics and implement action plans for improvement
Align with regional leadership on strategic growth, compliance, and operations
Engage with the local community to boost brand presence and club traffic

Benefits

Medical, Dental, Vision & Life Insurance
401K matching and Paid Time Off (PTO)
$1000 Getaway Grant available for General Managers and Personal Training Managers
Complimentary Crunch membership plus discounted training options
Opportunities for continued education and career advancement
Be part of a rapidly growing fitness brand

Full Job Description

General Manager- Buford Club

Job Summary:

The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities:

Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look for:

Proven success in sales leadership and hitting aggressive performance targets
A passion for developing high-performing teams and creating a winning culture
A competitive mindset with the ability to drive results under pressure
Relentless energy, positive attitude, and a lead-by-example work ethic
Strong business acumen and ownership mentality
Clear, confident, and persuasive communication skills
Prior Fitness management experience required

What We Offer:

A performance-driven compensation plan (Salary + Bonus) Earning Potential upto $140K (Avg. $90K)
Medical, Dental, Vision & Life Insurance
401K matched and PTO
$1000 Getaway Grant (GM & PTM only)
Free Crunch membership + discounted training
Continued education and advancement opportunities
A chance to be part of one of the most aggressive growth stories in fitness

If you're ready to lead a team, hit big numbers, and build your future, this is your shot.

Apply TODAY - and let's win together.

About Crunch Fitness

Crunch was founded in a basement level aerobics studio in New York City’s East Village in 1989 by Doug Levine. With the collaboration of exercise instructors the group fitness programming was started at Crunch. Today there are more than 500,000 gym members across the US and operations recently extended to Australia.

Crunch Fitness Careers

There has never been a better time to join the vibrant team at Crunch Fitness—the leading network of fitness centers known for its energetic atmosphere and diverse offerings.

Work You’ll Do

Join Crunch Fitness's industry-leading team to assist individuals in achieving their fitness and wellness goals. At Crunch Fitness, the focus is on transforming lives through dedication, innovation, and leadership in the fitness industry. Lead in a unique role within the marketplace, at the convergence of health, wellness expertise, and digital innovation. Work alongside a dynamic team of fitness and health advisors to help members navigate their personal fitness journeys. Collaborate with the most passionate group of fitness professionals—dedicated to fostering a culture of growth, diversity, and innovation.

Introducing the Crunch Fitness Professional Growth Path

The team is building a market-leading program to offer job opportunities that allow for personal and professional development within the fitness industry.

Do Innovative Work

Join the largest group of fitness experts—dedicated professionals at the intersection of health, industry expertise, and digital innovation.

Drive Innovative Work

Deliver targeted fitness solutions through a depth and breadth of training experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of fitness technology and harness the unparalleled capabilities, global scale, and joint solution development of a leading team.

Future-proof Your Career

Advance as far as your ambition takes you with near-limitless opportunities to grow your career with unmatched training, development, and certification support.

Explore

Discover how Crunch Fitness leads the way in predictive health maintenance and innovative fitness solutions that cater to a diverse clientele.

The Crunch Fitness Leadership and Innovation Initiative

The combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their personal health and fitness. Clients across the globe look to Crunch Fitness for new strategies and solutions to drive health innovation and growth in the digital era.

Stay Connected

Join the Team

Search open positions that match your skills and interest. Crunch Fitness seeks passionate, curious, creative, and solution-driven team players. SEARCH CRUNCH FITNESS JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Crunch Fitness.

READ CAREERS BLOG

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await in the field of fitness and wellness.

Learn more about Crunch Fitness

Size

1,001 employees

Industry