About The RoleWe're seeking a
General Manager to launch and lead a new agency in the Adventure Travel vertical. This is a rare opportunity to build a focused, specialist business from the ground up- powered by Fora's AI-enabled platform, supplier relationships, and infrastructure-and to prove out a model that Fora intends to replicate across other travel niches.
The GM will build and lead a newly-branded agency, and build a team of Independent Contributors (ICs) who want to learn to build a travel business in this space. This is a full-time role, remote option considered. While this role is focused on adventure travel, we're open to candidates with deep passion for another travel niche-the right operator wins over the specific vertical.
Key ResponsibilitiesAgency Building and Performance:- Launch and operate an adventure-focused travel agency that is powered by Fora's AI-enabled platform.
- Grow agency revenue through advisor productivity, client bookings, and supplier relationships.
- Serve as an external-facing thought leader on what it looks like to build and scale a niche agency on Fora's platform.
- Track and report on agency performance (advisor activity, booking volume, and business growth).
- Onboard, coach, and mentor ICs from their first booking through building sustainable, growing businesses.
Strategy and Operations- Define the agency's positioning, focus areas, and go-to-market strategy.
- Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals
- Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for ICs
Requirements- 5-7 years professional experience
- Demonstrated P&L ownership
- Genuine passion for travel-ideally within the adventure category, but the right candidate with authentic enthusiasm for another niche in the industry is equally welcome
- Strong management and leadership skills, including the ability to recruit, inspire, and develop non-traditional talent
- Entrepreneurial mindset-comfort with ambiguity, building from scratch, and operating with minimal infrastructure
- AI-forward and growth-minded-excited to leverage new tools and technology as a core part of how you work and lead
- Ability to work in the U.S.
Strongly Preferred- MBA or other advanced degree
- Experience in a high-growth startup or technology-enabled business
- Familiarity with the host agency model
- An existing network that extends into adventure-adjacent communities
CompensationCompensation for this role varies based on experience, with an indicative range of $160K-$180K + equity. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
