National Basketball Association

Game Night Publishing Lead

National Basketball Association$120K — $160K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in social media and digital content operations, particularly in sports
  • Expert knowledge of the NBA, players, and fan culture
  • Deep understanding of social platforms and audience engagement trends
  • Exceptional editorial judgment in high-pressure situations
  • Strong communication and leadership skills
  • Ability to manage multiple projects with attention to detail
  • Experience in cross-functional collaboration with various teams
  • Flexibility to work nights, weekends, and holidays aligned with the NBA schedule

Responsibilities

  • Lead game night publishing across NBA platforms for real-time content delivery
  • Direct live publishing decisions while maintaining brand voice
  • Identify key moments and trends to enhance audience engagement
  • Manage communication and workflows across publishing and content teams
  • Make real-time publishing decisions and manage escalations
  • Collaborate with content and production teams to execute storytelling plans
  • Oversee third-party content sourcing and amplification during live events
  • Mentor and develop the game night publishing team to promote a high-performance culture

Benefits

  • Medical, dental, and vision insurance
  • Life and AD&D insurance
  • Short- and long-term disability coverage
  • Fertility and family-forming assistance
  • Wellbeing allowance
  • Educational assistance
  • Mental health coaching and therapy
  • Tax-advantaged accounts like HSA and FSAs
  • 401(k) retirement plan
  • Paid time off, including vacation, sick time, and personal days
  • Annual discretionary performance bonus
Full Job Description
WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

Position Summary:

This position sits within the NBA Social & Digital Content team and is responsible for delivering best-in-class, live game publishing across the NBA's social and digital platforms during live events and tentpole moments.
The Game Night Publishing Lead is a key leader within Content Command, the NBA's Game Night Publishing operation, overseeing the publishing function and driving game-time strategy through real-time decision-making, execution, and content optimization.
This individual is an experienced digital content leader with deep expertise in live sports storytelling, social platforms, and audience engagement. They thrive in fast-paced, high-pressure environments and have a strong instinct for identifying high-impact moments, setting publishing priorities, and coordinating cross-functional teams in real time.

Major Responsibilities:

Lead Game Night Publishing Strategy & Execution
  • Lead game night publishing team across NBA social and digital platforms, ensuring timely, accurate, and high-impact content delivery during live events
  • Direct live publishing decisions, balancing speed, editorial judgment, and brand voice
  • Identify and prioritize key moments, storylines, and trends to maximize engagement and reach


Oversee Content Command Publishing

  • Manage game night workflows and communication across publishing and content
  • Make critical publishing decisions in real-time and align with leadership when needed, while owning escalation protocols for sensitive, breaking, or high-visibility moments


Drive Cross-Functional Coordination

  • Partner with content leads, social producers, broadcast/production teams, and channel leads to execute run-of-show plans
  • Connect pre-game planning with in-game execution to ensure cohesive, real-time storytelling across platforms
  • Collaborate cross-functionally with Social, Digital, Partnerships, and Marketing teams


Manage Third-Party Amplification & Rights

  • Oversee third-party content sourcing, amplification, and UGC rights management in real time
  • Identify opportunities to extend reach through creators, teams, and media partners


Team Leadership & Development

  • Lead and mentor a team of game night publishers, overseeing performance during live coverage
  • Foster a high-performance culture focused on collaboration, quality, speed, and editorial excellence


Required Skills/Knowledge:

  • 8+ years of experience leading social media, digital publishing, or newsroom-style content operations in sports
  • Expert knowledge of the NBA, its players, storylines, and fan culture
  • Expert knowledge of social platforms, emerging trends, and audience behavior, with the ability to translate insights into strategic direction
  • Exceptional editorial judgment with a proven ability to make high-stakes, real-time decisions in fast-paced, high-pressure environments
  • Exceptional communication and leadership skills in fast-paced environments
  • Ability to manage multiple workstreams simultaneously with strong attention to detail
  • Extensive experience collaborating cross-functionally with content, production, partnerships, marketing, and external partners
  • Willingness to work a flexible schedule, including nights, weekends, and holidays aligned with the NBA calendar


Education:

Bachelor's Degree in Communications, Media, Marketing, or related field preferred

Salary Range:

$120,000 - $160,000

Job Posting Title:
Director

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

About National Basketball Association

The National Basketball Association (NBA) is a men's professional basketball league in North America, composed of 30 teams. It is one of the four major professional sports leagues in the United States and Canada, and is widely considered to be the premier men's professional basketball league in the world. The NBA was founded in 1946 and is headquartered in New York City. The league's revenue comes from ticket sales, merchandise, sponsorships, and media rights. The NBA has a global following and is broadcast in over 215 countries and territories.
Learn more about National Basketball Association
Size
1,100 employees
Industry
Founded
1946

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