Game Designer - Cofounder

The General Intelligence Company of New York

$100K — $150K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in game design or gameplay systems design.
  • Experience in the gaming industry focusing on strategy, simulation, or systems-heavy games.
  • Proven track record of shipping player-facing gameplay systems.
  • Deep understanding of game mechanics such as macro and micro loops, progression, and retention.
  • Ability to balance fun, clarity, and utility in game design.
  • Strong commitment to product quality and craftsmanship.
  • High agency and ability to thrive in a fast-paced environment.

Responsibilities

  • Design and implement gameplay loops for Cofounder, including missions and progression systems.
  • Transform company management concepts into engaging game mechanics.
  • Integrate compounding strategies to enhance decision-making impact.
  • Ensure agent workflows are intuitive and enjoyable for users.
  • Collaborate with design and engineering teams to develop and refine gameplay experiences.
  • Analyze user behaviors to enhance gameplay loops and engagement.
  • Elevate Cofounder to embody the essence of an exceptional strategy game while maintaining its utility.

Benefits

  • Relocation assistance available for new hires.
  • Collaborative in-person work environment in New York with easy access to founders.
  • Emphasis on high agency and independence in work roles.
  • Direct feedback culture promoting improvement and learning.
  • Focus on shipping and iterating quickly to drive product success.
Full Job Description
About the role

Our product, Cofounder, enables entrepreneurs to start and run companies. Using it should feel more like a company-building game where users coordinate agents, unlock roadmap nodes, run missions, build artifacts, grow departments, and make revenue go up.

We're looking for a game designer to make Cofounder more fun, intuitive, and strategically deep.

This is a game designer role for someone with real strategy game taste. You should be familiar with the grand strategy genre as well as gameplay loops involving the genre. You understand why games like Civilization, Stellaris, Factorio, StarCraft, RimWorld, XCOM, or EVE become addictive: macro loops, micro loops, compounding strategy, progression, complexity, constraints, feedback, and reward.

Your job is to translate those instincts into product.

What you'll do
  • Design gameplay loops for Cofounder: missions, goals, departments, progression, maps, unlocks, rewards, and recurring user actions. Translate these gameplay loops into actual direct product surface for our users.
  • Turn "run your company" into clear, intuitive game mechanics users understand.
  • Build compounding strategy into the product: decisions should matter, systems should interact, and progress should create new options.
  • Make agent workflows feel fun, fast, and rewarding instead of abstract or confusing.
  • Work with design and engineering to spec, ship, measure, and improve gameplay-driven product experiences.
  • Study user behavior to optimize and identify loops.
  • Push Cofounder toward the feeling of a great strategy game while keeping it useful for real companies.
Who you are
  • You have 5+ years of experience in game design, game systems design, or gameplay design.
  • You have worked in the gaming industry, ideally on strategy games, simulation games, live-service games, management games, MMOs, RPGs, or other systems-heavy products.
  • You have shipped player-facing gameplay systems, not just managed tasks or roadmaps.
  • You deeply understand strategy games: macro loops, micro loops, progression, pacing, compounding systems, tutorials, rewards, and retention.
  • You know how to balance fun, clarity, pacing, and utility.
  • You care about product quality and craft.
  • You are high agency.
  • You have aura. If you don't know what this means, it's not a fit.
How we work

In-person only in New York. You'll be in the room with founders daily. Relocation assistance is available.

High agency. We hire smart people and get out of their way.

Outcomes over inputs. You're measured on what ships and what gets better.

Direct feedback. You'll hear what's working and what's not; same applies in reverse.

Ship fast, iterate daily. Taste matters, but perfection is the enemy of progress.

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