FSI Analyst Relations Lead, Industry Analyst Relations

Are you ready to shape how Amazon Web Services (AWS) is perceived by the world's leading industry analysts in financial services? As the Analyst Relations Lead for Financial Services Industry (FSI), you will own the strategy and execution of analyst relations programs that position AWS as a trusted partner for financial institutions worldwide. You will craft compelling narratives for both internal and external audiences, translating complex cloud and technology offerings into clear, persuasive messaging that resonates with analysts, customers, and stakeholders. You will define the analyst relations roadmap, build a program that shape market perception of AWS's FSI capabilities, and partner across the organization to ensure our positioning is consistent and data-driven. This role calls for someone with hands-on analyst relations expertise and a genuine interest in financial services. If you are an analytical, creative marketing professional who thrives in ambiguity and wants to make a measurable impact, we want to hear from you. Key job responsibilities - Lead the global analyst relations strategy for AWS's Financial Services Industry practice, developing and executing programs that strengthen AWS's positioning with key industry analysts such as Gartner, Forrester, Celent, and IDC. - Build and maintain relationships with financial services industry analysts, coordinating briefings, inquiry sessions, and advisory engagements that clearly communicate AWS's value, and impact to financial institutions. - Partner with cross-functional stakeholders including product marketing, sales, public relations, and FSI business teams to align messaging priorities, negotiate resourcing, and deliver integrated analyst relations plans. - Establish workflows, performance metrics, and reporting mechanisms to measure analyst sentiment and program effectiveness, using data to optimize engagement strategies and communicate results to leadership. A day in the life About the team The Industries Analyst Relations team shapes how the world's leading industry analysts-Gartner, Forrester, Celent, IDC, and others-understand and evaluate AWS's industry-specific capabilities. We own the analyst relations strategy across our priority industries, including Financial Services, and partner closely with product marketing, sales, public relations, and industry business teams to ensure AWS's positioning is consistent, differentiated, and grounded in data. We value curiosity, creativity, and ownership. Our team members operate with a high degree of autonomy, navigate ambiguity with confidence, and measure success by the tangible impact we have on how AWS is perceived in the market. If you want to do work that is visible, strategic, and genuinely moves the needle on AWS's industry reputation, you'll find a home here. BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience communicating results to senior leadership - Experience using Microsoft Excel to manipulate and analyze data PREFERRED QUALIFICATIONS - Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights - Experience with Salesforce and Tableau The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, CA, San Diego - 125,400.00 - 169,600.00 USD annually USA, CA, San Francisco - 137,900.00 - 186,500.00 USD annually USA, MA, Boston - 125,400.00 - 169,600.00 USD annually USA, NY, New York - 137,900.00 - 186,500.00 USD annually USA, VA, Arlington - 125,400.00 - 169,600.00 USD annually USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually