About the roleAs Social Media Manager, you will own how Paraform shows up across social platforms. LinkedIn is our primary platform today, but we want to actively test and expand into others - X, Instagram, and emerging platforms where our audience lives.
This is a hands-on, fast-moving role. You'll own content creation, distribution, community engagement, and the partner network that amplifies our reach. You'll work closely with the Content Marketing Manager, who owns long-form content production, while you focus on bringing that content to the right audiences at the right time.
You'll partner closely with the VP of Marketing, the broader marketing team, and our founders and executives to build Paraform's voice across social.
Success in this role means:- Paraform's social presence grows meaningfully in followers, impressions, and engagement quarter over quarter
- Our content reaches the right audiences through a strong network of amplifiers and partners
- Executive voice presence (founders, leadership) is consistent and compelling
- Social becomes an even larger, measurable contributor to pipeline and brand awareness
What you'll own- Own day-to-day content calendar, publishing, and community engagement across LinkedIn, with active testing and expansion into X, Instagram, and other emerging platforms
- Build and manage a network of industry voices, thought leaders, and content amplifiers to syndicate and extend reach
- Partner with founders and executives to develop and publish their thought leadership voice on social
- Maintain consistent brand voice and tone across all platforms and content
- Manage community engagement day-to-day - respond to comments, DMs, and mentions; monitor conversations and competitor activity
- Spot trends in real time and turn them into timely, on-brand content
- Produce lightweight content yourself - short-form posts, graphics, video clips, social-first edits of long-form work
- Partner cross-functionally with Content, PMM, Growth, and Sales to align messaging with broader campaigns and product moments
- Define and report on social metrics - followers, impressions, engagement, share of voice, and contribution to pipeline
You have- 3+ years of social media experience, ideally with B2B brands
- Hands-on content creation chops - strong writer, comfortable with basic design and video editing tools (Canva, CapCut, Adobe, etc.)
- Deep platform fluency across LinkedIn, X, Instagram, and other social platforms - you know what works, what doesn't, and why
- Familiarity with social analytics and scheduling tools (Sprout Social, Hootsuite, HubSpot, native platform insights)
- Instinct for what's culturally relevant and trending in real time
- Partnership instincts - comfortable reaching out to creators, thought leaders, and external voices to build amplification networks
- Strong attention to brand voice and detail
- Energy for fast iteration in a small team
Bonus:- Experience growing an executive or founder presence on social
- Experience working with creators or influencers in a B2B context
