Founding Sales Lead, Ecommerce

RetentionX

$100K — $120K *
Miami, FL 33186In-Person
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience in eCommerce or related fields.
  • Proven track record of creating new revenue streams.
  • Experience engaging with senior decision-makers like founders and CMOs.
  • Strong commercial judgment and relationship-building skills.
  • Ability to operate autonomously without support infrastructure.
  • Understanding of relationship quality in finite markets.

Responsibilities

  • Create and close net-new revenue from high-potential commerce brands.
  • Build and nurture strategic account relationships.
  • Engage key decision-makers within identified accounts.
  • Run the full sales cycle, from discovery to closing.
  • Leverage networks for high-quality introductions to new opportunities.
  • Develop a repeatable sales narrative focused on customer value and retention.
  • Collaborate with CEO on strategy for key accounts and pricing.

Benefits

  • Competitive base salary with target cash compensation.
  • Uncapped commission and meaningful equity opportunities.
  • Health insurance stipend for medical expenses.
  • Complete remote work flexibility.
  • Paid time off and holidays included.
  • Opportunity to shape company strategy in a flat, expert-driven team environment.
  • Biannual company offsites for team-building and connection.
Full Job Description
Why we need you

RetentionX has a strong product, an established customer base, and a working inbound motion. We are now hiring our first dedicated sales hire to build a new, relationship-led strategic sales motion for high-potential commerce brands.

This is not a role for someone who wants to wait for marketing-qualified leads or automate their way through a list. Our market is finite and we care deeply about the quality of every relationship we build. We are looking for someone who can create demand through thoughtful account development, credible relationships, warm paths, field activity, and strategic conversations with serious buyers.

What you will own

  • Create and close net-new revenue from high-potential commerce brands.
  • Build a finite, strategic account universe and develop real relationships inside it.
  • Engage founders, CEOs, CMOs, Heads of eCommerce, Heads of Retention, CRM/lifecycle leaders, and relevant operators.
  • Run the full sales cycle from account selection and first conversation through discovery, business case, demo, negotiation, and close.
  • Use agencies, consultants, operators, customer referrals, and eCommerce ecosystem relationships as high-quality introduction paths into new-logo opportunities.
  • Develop a repeatable sales narrative around customer value, retention, LTV, growth opportunities, tracking/identity, workflows, and agentic execution.
  • Work with the CEO on strategic accounts, field strategy, pricing, and closing key opportunities.
  • Document the emerging sales playbook: ICP, account tiers, outreach principles, qualification criteria, demo flow, objections, buying triggers, and close process.


What this role is not

  • Not a high-volume SDR or cold-email automation role.
  • Not a role where success is measured by number of sequences, emails sent, LinkedIn connection requests, or generic demos booked.
  • Not a role built around inheriting existing inbound demand.
  • Not a customer success or account management role.
  • Not a soft partnership role where success means signing partners or having friendly ecosystem conversations without revenue.
  • Not a VP Sales role focused on hiring a team before the sales motion is proven.


What success looks like

  • You create a new source of qualified strategic opportunities that did not already exist through our inbound motion.
  • You close net-new commerce-brand revenue at strategic ACVs.
  • You build trusted relationships with a finite set of high-potential brands and ecosystem connectors.
  • You create a repeatable, high-quality sales process that can later be scaled without damaging the market.
  • You help RetentionX move from founder/product-led growth toward a durable, relationship-led strategic sales engine.


Who you are

  • You have sold to eCommerce, retail, DTC, commerce technology, MarTech, CRM, analytics, or adjacent buyers.
  • You have created deals from nothing - not just closed inbound leads that marketing handed to you.
  • You are comfortable selling to founders, CEOs, CMOs, Heads of eCommerce, Heads of Retention, and CRM/lifecycle leaders.
  • You have excellent commercial judgment and know how to build trust before pushing for a close.
  • You are autonomous, high-agency, and able to operate without an SDR team, large brand, or mature sales infrastructure around you.
  • You understand that in a finite market, relationship quality matters more than activity volume.
  • You can run discovery, demo strategically, build a business case, negotiate, and close.


Benefits

  • Competitive base salary with target cash compensation.
  • Uncapped commission, meaningful equity, and a dedicated field budget to support relationship-led selling.
  • Health insurance stipend to help cover your medical needs.
  • Complete remote flexibility.
  • Paid time off (PTO) and paid holidays.
  • Flat-hierarchy, expert-driven team where your ideas, judgment, and ownership directly shape the company's next stage of growth.
  • Work closely with the CEO to build RetentionX's strategic sales motion from the ground up.
  • Meet your colleagues twice a year at week-long company offsites in exciting locations.

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