The roleWe9re hiring our Founding Product Marketer to own how the market understands Sapien. Finance and operations teams are drowning in AI noise.
Your job is to cut through it: sharpen our positioning, build the narrative that makes CFOs lean in, and arm every customer-facing conversation with messaging that lands.You9ll sit at the intersection of product, sales, and the founders. You9ll take what engineering is building and turn it into language buyers act on. You9ll take what sales hears in the field and turn it into sharper positioning. And you9ll own the launches, assets, and narrative that compound as we scale. This is a zero-to-one seat: no playbook, no existing brand machine, full ownership of how Sapien shows up in the market.
What you9ll doPositioning & Narrative- Own Sapien9s core messaging and positioning: who we9re for, what we replace, and why now.
- Build and refine buyer personas across CFOs, FP&A, finance leaders, and operations leaders, grounded in real customer conversations.
- Shape the company narrative with the founders, from website copy to investor-facing materials to category POV.
Launches & Enablement- Own the product launch process end-to-end: what we ship, how we frame it, and how the market hears about it.
- Arm the sales team with the assets that win deals: pitch decks, battlecards, one-pagers, case studies, and competitive intel.
- Turn customer wins into proof: case studies and stories that make the next deal easier than the last.
Market Intelligence- Develop a deep understanding of financial and operational workflows, the systems behind them, and the competitive landscape.
- Feed structured signal back to product and leadership: how buyers talk, what objections recur, and where the category is heading.
What we9re looking for- 4-7+ years in B2B SaaS marketing, ideally at a startup or high-growth company where you were a generalist doing the work, not just managing it.
- Full-stack marketing execution. You9ve personally written blog posts, run ad campaigns, designed assets, pitched press, and built a content calendar. You9re not specialized in just one channel, rather working across the board.
- Strong design sense. You can produce polished visuals in Figma, Canva, or similar tools. You don9t need to be a professional designer, but your work should look like it came from one.
- Writing that lands. You can write a case study that a CFO forwards to their team, a LinkedIn post that gets shared, and ad copy that converts across different voices
- Data-literate. You understand pipeline attribution, CAC, ad spend ROI, and content performance metrics. You make decisions based on what the numbers say.
- Comfortable moving fast in ambiguity. There9s no playbook yet. You9ll build it, run it, measure it, and iterate.
How you work (values we care about)- AI-native. You9re energized by applying AI to transform how businesses run.
- Ambiguity-shaping. You turn nebulous problems into a first pass and drive to resolution.
- Extreme ownership. You identify what9s next-and do it. If you say it, it gets done.
- Speed & hustle. You bias to action and move with urgency without sacrificing quality.
