Field Sales Specialist Manager

ECHO

$90K — $100K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in field sales or related commercial initiatives.
  • Strong background in outdoor power equipment, with a focus on product knowledge and training.
  • Demonstrated leadership skills and experience mentoring teams.
  • Proven ability to manage budgets and analyze performance metrics effectively.
  • Familiarity with the landscaping industry is highly preferred.

Responsibilities

  • Drive commercial prospecting and product demonstrations through Field Sales Specialists.
  • Cultivate relationships with regional and national accounts via onsite demonstrations and executive discussions.
  • Ensure merchandising excellence in alignment with brand standards across key accounts.
  • Deliver ongoing coaching and professional development through regular field visits.
  • Represent ECHO at various trade shows and customer events to enhance market presence.
  • Develop and deliver comprehensive training programs for dealer and end-user education.
  • Provide strategic input on product development and user group feedback initiatives.

Benefits

  • 11 paid holidays annually.
  • Affordable medical, dental, and vision insurance options.
  • Generous paid time off policy.
  • Yearly bonus potential based on performance.
  • 5% match on 401K contributions.
  • Tuition reimbursement program for continued education.
Full Job Description
Ready to lead growth and make an impact? ECHO is hiring a newly created leadership position for a dynamic sales professional who thrives on developing people, exceeding business goals, and driving market expansion. In this role, you'll lead a team of Field Sales Specialists, strengthen customer partnerships, influence business strategy, and help shape the future success of ECHO while fostering a culture of accountability, collaboration, and professional excellence. The salary range for this position is $90,000-$100,000 based on experience and qualifications. This is a remote role that will require extensive travel, up to 75%.

ECHO's benefits include:
  • 11 paid holidays
  • Extremely affordable medical, dental, and vision insurance
  • Paid time off
  • Yearly bonus potential
  • 5% 401K match
  • Tuition reimbursement

Duties/Responsibilities:
  • Drive commercial prospecting, product demonstrations, and end-user engagement across the assigned territory through the Field Sales Specialist team, ensuring consistent sales growth and strong dealer pull-through.
  • Cultivate regional and national account relationships by leading onsite product demonstrations, executive-level discussions, and long-term partnership strategies through the Field Sales Specialist team.
  • Ensure merchandising excellence across Key Accounts, Regional Accounts, and dealer locations by maintaining brand consistency and impactful retail presentation standards.
  • Provide ongoing coaching and development through regular joint dealer visits with Field Sales Specialists, delivering performance feedback and skill enhancement opportunities.
  • Represent the organization at national and regional trade shows, dealer events, open houses, and customer appreciation activities to strengthen market presence and drive sales results.
  • Deliver comprehensive training programs for dealers, regional and national accounts, and end users to build product expertise and reinforce consistent market messaging.
  • Serve as a strategic voice in new product development, user group studies, and product feedback initiatives, partnering closely with Product Management to influence product roadmap decisions.
  • Maintain advanced team knowledge of product portfolios and competitive offerings to support account strategy and informed business decisions.
  • Develop and mentor Field Sales Specialists by providing leadership, direction, product expertise, and structured growth opportunities.
  • Execute sales programs and marketing initiatives throughout the territory, driving alignment, adoption, and measurable business outcomes.
  • Promote compliance with company programs, policies, and procedures while ensuring operational excellence and consistent field execution.
  • Safeguard company assets by overseeing the proper use, maintenance, and accountability of vehicles, technology, tools, and equipment.
  • Preserve organizational integrity by responsibly managing confidential information and maintaining the highest standards of discretion and professionalism.

Job Experience/Skills:
  • Prior experience managing field sales, product demonstrations, or territory-level commercial initiatives.
  • Demonstrated mastery of company products, particularly outdoor power equipment (trimmers, chainsaws, backpack blowers, etc.), with the ability to guide team knowledge and customer adoption.
  • Landscaping or related industry experience is highly preferred, with the ability to translate field insights into strategic sales and training direction.
  • Proven leadership experience, including coaching, mentoring, and developing team members.
  • Ability to set performance expectations, conduct reviews, and manage accountability.
  • Strong operational planning skills, including territory management and resource allocation.
  • Demonstrated ability to analyze data, interpret KPIs, and make informed business decisions.
  • Effective cross-functional communication with sales, service, marketing, and operations teams.
  • Skilled in conflict resolution, problem solving, and managing escalations.
  • Manage budgets, demo inventory, and operational expenses responsibly.
  • High proficiency with Microsoft Excel, Outlook, and reporting tools.
  • Polished presentation skills and the ability to communicate with both dealers and executives.
  • Strong mechanical aptitude and deep knowledge of outdoor power equipment.
  • Maintain confidentiality of proprietary company information.
  • Valid driver's license and ability to pass a background check.
  • Capable of meeting physical job demands, including lifting 50 lbs. and occasionally up to 100 lbs.
  • Comfortable working in a fast-paced environment and adapting to change.
  • Self-motivated with the ability to work independently while leading a team.
  • Sitting while driving for extended periods of time.

Education: Bachelor's Degree preferred or relevant work experience.

Travel: Up to 75% domestic travel required, including air and car travel.

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