Summary We're looking for a Field & Growth Marketing Lead to help scale predictable pipeline across direct B2B and partner-led (B2B2B) motions. This role is responsible for designing, executing, and scaling field and growth programs that directly support revenue goals across regions, segments, and partners. You'll work closely with Sales, Partnerships, and Revenue Operations to turn strategy into execution and execution into measurable pipeline impact. This is a highly visible, hands-on role for someone who thrives in a fast-moving environment and is comfortable being accountable for results.
Why This Role Matters- You'll help move the company from ad hoc programs to scalable growth systems.
- You'll influence both direct and partner revenue motions.
- You'll be accountable for executing pipeline-driving programs with clear visibility into performance and impact on revenue.
What You'll Do- Build the Field Marketing & Regional Pipeline
- Execute field marketing programs across priority regions and segments in close alignment with Sales and Marketing leadership
- Ensure each program is aligned to clear outcomes, including meetings set, pipeline created, and deal acceleration
- Partner & B2B2B Growth - Execute partner-driven demand programs
- Work with the Partnerships team to support partner-sourced pipeline and partner-influenced opportunities
- Adapt messaging and programs for indirect sales motions
- Launch scalable growth campaigns
- Test and optimize messaging, offers, and channels to improve conversion and efficiency
- Translate learnings into repeatable growth playbooks
- Act as the primary marketing partner for Sales leaders and reps
- Align programs to territory plans, target accounts and verticals, and quarterly pipeline goals
- Build clear follow-up plans, sales assets, and enablement for every campaign
- Own performance tracking and reporting for all field and growth programs
- Measure impact across pipeline sourced and influenced, cost per opportunity, and conversion rates by channel and partner
- Partner with RevOps to maintain clean attribution and forecasting confidence
- Use data to prioritize what scales, and cut what doesn't
Requirements- 4-7+ years of experience in B2B demand generation, field marketing, or growth marketing.
- Proven track record of driving pipeline and revenue impact.
- Experience working closely with Sales and Partnerships teams.
- Strong program management skills with the ability to run multiple initiatives in parallel.
- Analytical mindset with comfort using data to guide decisions.
Advantage- Experience in a scale-up or high-growth B2B environment.
- Experience supporting partner-led or indirect sales motions (B2B2B).
- Hands-on experience with HubSpot and Salesforce.com.
- Hands-on experience with paid acquisition platforms (LinkedIn Ads, Google Ads).
- Experience with ABM or account-based field marketing.
Compensation & Benefits- Competitive salary plus variable or bonus tied to pipeline or revenue impact.
- Equity participation.
- Comprehensive benefits, PTO, and company holidays.
