For the Field Marketing Manager role, we are seeking a highly motivated, go-getter who can take full ownership of local market strategy and execution. This role requires someone who is a self-starter, thrives in a fast-paced environment, and can independently drive projects from concept to completion with minimal oversight.
Key Responsibilities:- Develop and Implement Local Marketing Strategies: Develop comprehensive local marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business after departure. Identify stores with low sales volume and develop promotion campaign/activities to assist stores in achieving positive results.
- Performance Analysis: Track and analyze campaign performance using analytics tools and tracking systems to measure effectiveness and return on investment (ROI) on local campaigns, providing actionable insights to tweak campaign for optimal growth.
- Field Activation & Event Planning: Lead planning and execution of in-store events, pop-ups, community outreach, fundraisers, tastings and other events. Coordinate logistics and collaborate with operations.
- New Store Openings: Support new store opening projects from signage timeline and installation, storefront POS system setting, 3rd party account management and menu execution.
- Customer Feedback: Review Customer review reports on a weekly basis and provide improvement recommendations to store-front teams.
- Budget & Vendor Management: Develop and manage the local marketing budget. Oversee vendor and agency relationships (e.g., signage, printing, etc) to ensure quality and cost-effectiveness.
- Highly Collaborative: Maintain good working relationship and coordination with Operations, Purchasing, Marketing, and local restaurant managers to understand their goals and objectives and provide strategic guidance.
- Monitor Sales Performance: Complete routine data pulls and reports on all restaurant-related metrics, including but not limited to revenue, store performance, customer behavior, etc.
- Graphic Design & Brand Consistency: Create or Adapt local marketing materials such as posters, flyers, table tents and digital assets using brand-approved templates. Ensure that regional market efforts align with Dough Zone's brand standards and local regulations.
- Local PR Efforts: Write press releases, event recaps, and pitch emails tailored to local media and community outlets. Develop relationships with media to secure coverage for new store openings, local events, and community initiatives.
Qualifications:- Bachelor's or master's degree in marketing or a related field.
- Preferably 4-8 years of local marketing in restaurant or food industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Organization skills and detail orientation is a must
- Basic design skills with experience using tools like Canva to create localized marketing materials within established brand standards
- Willingness to travel regularly across regional markets.
- Must be able to work independently and within a team environment, with minimal instructions
- Solid knowledge of restaurant and marketing analytics tools (e.g. Google Analytics, Toast)
- Experience working with the press; creating special events; collaborating with influencers; and handling reputation management.
- Strong copywriting and editorial skills; experience writing press releases, media pitches, and branded content for restaurant or consumer audiences.
Be our partners and enjoy these with us:- Salary ranges: $95,000 - $120,000 per year
- Medical insurance, vision insurance, dental insurance based on full-time work status
- Paid Sick leave: 1 hour of paid sick leave for every 40 hours
- Paid Time-off: 10 days per year
- Paid Holidays: 9 Paid Holidays per year
- 401k retirement plan based on full-time work status
- Employee Discount Programs
- Opportunities for growth and career advancement
