The Role

As Field Marketing Manager, you will develop and execute integrated marketing plans to meet or exceed the North American revenue and retention goals. You will work closely with Sales, Market Strategists, and Product Marketing teams in a fast-paced and rapidly growing business.

What You'll Do

• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
• Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
• Open to contributing new ideas campaigns and program approaches to break into new and competitive markets
• Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
• Work closely with sales teams to craft account-level marketing plans for top strategic accounts
• Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
• Manage relevant agencies and 3rd parties in the execution of programs
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
• Track and measure all marketing programs and optimize resources against objectives and budget

Requirements

• 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
• Ability to turn vision into strategy and a marketing plan
• Experience running demand gen campaigns and customer campaigns
• Integrated marketing program planning, execution, and reporting experience
• Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
• Self-motivated, innovative, collaborative, creative, and analytical
• Experience managing quarterly and annual program budgets
• Experience in vendor management and negotiating
• Hands-on experience using CRM and marketing automation systems
• Strong project management skills; excellent attention to detail
• Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
• Proven ability to excel in a fast-paced environment is extremely important
• Strong team player with a positive attitude
• Bachelor's degree required

Nice to Have

• Pardot and Salesforce experience preferred
• Experience developing and executing account-based marketing programs
• Experience with customer retention, cross-sell and upsell campaigns
• Life sciences industry experiences a plus but not essential

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.

• Follow the application process and submit your resume.
• Within 3 days, you will receive a link to a personality assessment administered by a third party.
• Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
• If moving to the interview stage, the process is as follows:
  1. A conversation with the hiring manager
  2. A practical case exercise
  3. A final conversation with our group's Senior Leader.
• Once all interviews are complete, the manager will be in touch with a final decision.

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $70,000 - $130,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

#LI-Remote

#LI-MidSenior

Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Work Where It's Best for You

Work Anywhere means you can work in an office or at home on any given day. It's about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We're investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it's best for you.