Your MissionYou'll own Pelico's event growth engine end-to-end, turning field events into a measurable, efficient source of qualified pipeline and customer engagement.
- Decide what we do and what we stop: You own the portfolio-which events we commit to, which we drop, and which formats get more budget next year. This is the heart of the role.
- Own the event portfolio from strategy and prioritization through delivery, follow-up, and post-event review: That covers trade shows, webinars, executive dinners, roundtables, as well as Pelico-hosted, customer, and partner events.
- Tie every event to a commercial outcome: For each event, you'll define the target accounts and audiences, the meeting and pipeline goals, and the metrics that matter.
- Run delivery and budget with discipline: You'll set clear timelines, owners, and vendor plans, keeping spend under control across many activities at once.
- Get Sales and BDRs committed: No event goes ahead without Sales ownership, a prospecting plan, pre-booked meetings, and a named follow-up owner.
- Make results visible: You'll set up reliable lead capture and HubSpot tracking so leads, meetings, opportunities, and costs can be tracked for every event.
- Turn events into content: Speaker and customer interviews, event films, social coverage, and approvals with appearing customers-coordinated with team members who produce it.
- Expect travel: Up to 3 trips per quarter, including on-site setup days.
Your Impact- Field events become a measurable contributor to pipeline, meetings, and MQLs.
- Budget moves toward the formats that work-scaling efficient levers like webinars and challenging underperforming formats before investing in them again.
- A repeatable event playbook (targeting, execution, lead capture, follow-up, and post-event review) is published and used across Marketing, Sales, and BDRs.
- Pelico is seen as the premier enterprise B2B player in its category: executives want to attend Pelico events and return for the next one.
What We're Looking ForThis is a hands-on ownership role. You set the strategy, run the execution yourself, and answer for the results.
You'll need:- Proven experience owning a multi-format B2B SaaS/tech event portfolio end-to-end: strategy, delivery, follow-up, and review.
- A commercial mindset. You choose events for named audiences and business goals, not for prestige or attendance, and you can explain your go/no-go trade-offs.
- Strong budget and ROI discipline, with hands-on use of metrics like cost per MQL and cost per meeting.
- Experience aligning Sales and BDR teams on event goals, ownership, and follow-up.
- Experience co-building events with partners: agreeing on the format, splitting costs, and keeping both brands served.
- Solid CRM habits. HubSpot is a strong plus: lead capture, tracking, and reporting from first contact to opportunity.
- Excellent organization across many events running in parallel with partners, vendors, and internal teams.
- AI-native ways of working: practical AI workflows for targeting, research, or reporting, with clear human judgment on top.
- Fluent English.
Nice to have:- Background in aviation, aerospace, manufacturing, or supply chain.
- Experience with executive- and enterprise-level events (C-level dinners, roundtables).
- Managerial experience.
Why PelicoWe're building something genuinely hard and genuinely important. Here's what that comes with:
- Meaningful equity - you're building this with us, so you'll own a piece of it
- Competitive salary benchmarked to your market
- Flexible, hybrid work model - we care about output, not face time
- Health, dental, and vision coverage
- Learning & development budget - we invest in people who invest in themselves
- Opportunity to work with some of the world's most complex and fascinating manufacturing operations
- A team that takes the work seriously without taking themselves too seriously
