Role Overview:Fathom is looking for a hands-on field marketer who can create personalized experiences that get the right people from the right accounts in front of our sales team. Account-based marketing is the backbone of our strategy, and you'll bring it to life through targeted programs at key account facilities, our invite-only Fab Forums, and other creative ways to engage priority accounts.
We're looking for someone who thinks beyond traditional trade shows and brings fresh ideas, then takes ownership of making them happen. You'll rally teams across departments and locations, establish clear responsibilities, and keep everyone moving toward deadlines while staying on budget.
We're a small team, so you'll need to be comfortable wearing several hats and jumping in where needed. From writing invitations and building webpages to coordinating logistics and driving sales follow-up, you'll own the details. You'll also own measuring the results, tracking engagement through opportunities, orders, and revenue to demonstrate the return on our investment.
What You'll Create- Build targeted outreach and invitation campaigns around named accounts and specific job titles. Work with sales to secure attendance and schedule meaningful meetings.
- Plan and coordinate account experiences and Fab Forums, including budgets, vendors, materials, logistics, and sales preparation.
- Write and create invitations, emails, promotional materials, and sales follow-up assets. Use available templates and work with our outsourced designers when additional support is needed.
- Handle packing, shipping, returns, and inventory at Hartland so materials are ready when and where they're needed.
- Drive follow-up after every program. Pursue sales updates, track next steps, and escalate missed commitments so qualified conversations keep moving.
- Track engagement through opportunities, orders, and revenue. Compare results with program costs and clearly explain the return on our investment.
Required Experience & Skills: - 7+ years of B2B marketing experience, including account-based marketing and ownership of targeted events or account engagement programs.
- Demonstrated success working with sales to engage named accounts, secure meetings, and generate measurable business results.
- Strong project management skills, including coordinating teams, vendors, budgets, and competing deadlines.
- Strong writing skills and experience creating invitations, promotional materials, email campaigns, and sales follow-up content.
- Hands-on experience using CRM and campaign reporting to track engagement through opportunities, orders, and revenue.
- Ability to work regularly from our office and travel as needed, up to 25%.
Preferred Experience & Skills: - Experience in manufacturing, industrial, engineering, or another technical B2B industry.
- Adobe Creative Suite experience and the ability to create polished campaign and event assets.
- Experience building and updating webpages in WordPress.
- Familiarity with Salesforce and Account Engagement (Pardot).
What we offer: Health Benefits: Medical, dental, and vision coverage. Life insurance, short-term and long-term disability insurance.
Additional Benefits: Paid time off, Floating Holidays, Volunteer time off, and sick time off (depending on state of employment). 401k Plan
Employee Perks: Discounts on products and services.
