5+ years of experience in B2B field marketing, ABM, or demand generation, preferably in enterprise technology
Proven ability to collaborate closely with enterprise Sales teams
Strong grasp of ABM and its role in the enterprise buying journey
Demonstrated success in executing events linked to account engagement and revenue goals
Exceptional project management skills with a keen attention to detail
Experience managing multiple programs and budgets simultaneously
Excellent communication and cross-functional collaboration abilities
Responsibilities
Partner with Enterprise Sales to create field marketing plans aligned with key accounts and revenue goals
Lead ABM events and experiences for priority accounts in collaboration with Sales and Growth Marketing
Manage a portfolio of high-touch field programs, including executive roundtables and customer gatherings
Assess third-party conferences for alignment with business objectives and audience quality
Develop activation strategies for industry events, focusing on executive programming and customer engagement
Collaborate with Sales on account targeting and post-event follow-up strategies
Create scalable, repeatable programs to activate key markets without bespoke events
Benefits
Interesting and challenging work
Opportunities for learning and growth
Visa sponsorship and relocation assistance to San Francisco
Health, dental, and vision insurance (US)
Regular team events and offsites
Full Job Description
About this role:
fal is looking for a Field Marketing Manager to build and execute high-impact programs that deepen engagement with our most important enterprise accounts and turn field marketing into a meaningful driver of pipeline and revenue.
You'll partner closely with Sales to understand territory priorities, strategic accounts, and active opportunities, then translate those priorities into thoughtful field and ABM programs. Your portfolio may include executive dinners and roundtables, customer gatherings, account-specific experiences, partner activations, third-party conferences, and repeatable sales-led programs.
This is a hands-on role for someone who understands that great field marketing is more than running events: it's creating the right programs for the right accounts at the right moment in the sales cycle and making sure there is a clear path from engagement to business impact.
Location is flexible within the US, with travel required based on the event calendar.
What you'll do
Partner closely with Enterprise Sales to build field marketing plans aligned to priority accounts, territories, pipeline, and revenue goals
Own ABM events and experiences for priority accounts, in partnership with Sales and Growth Marketing.
Own a portfolio of field programs including executive roundtables, dinners, customer gatherings, workshops, partner activations, and other high-touch experiences
Evaluate third-party conferences and sponsorship opportunities based on audience quality, account coverage, business objectives, and expected impact
Build activation strategies around priority industry events, including executive programming, customer moments, meetings, dinners, and surrounding experiences
Partner with Sales on account targeting, invitation strategy, meeting generation, attendee engagement, and post-event follow-up
Collaborate with Partnerships on co-marketing programs and joint events that extend fal's reach into priority accounts and audiences
Build repeatable, lightweight programs that allow Sales to activate key markets and accounts without requiring a bespoke event every time
Manage event and program execution end-to-end, including budgets, agencies, vendors, timelines, logistics, and onsite delivery
Partner across Product Marketing, Creative, Community, Partnerships, Marketing Ops, and other teams to deliver cohesive programs
Measure program performance across target-account engagement, meetings, pipeline influence, deal progression, and revenue impact
Capture learnings and build scalable playbooks, processes, and reporting as fal's field marketing motion grows
Qualifications/Nice-to-haves
5+ years of experience in B2B field marketing, ABM, demand generation, or integrated marketing, ideally in enterprise technology
Experience building field marketing programs in close partnership with enterprise Sales teams
Strong understanding of ABM and how marketing programs can support different stages of the enterprise buying journey
A track record of executing events and experiences tied to account engagement, pipeline, or revenue objectives
Strong commercial judgment and the ability to prioritize programs based on business impact rather than activity
Experience managing budgets, vendors, agencies, and multiple programs simultaneously
Strong project management skills and exceptional attention to detail
Excellent communication and cross-functional collaboration skills
Comfort operating independently and building new programs and processes from scratch
A hands-on approach - you're equally comfortable developing the strategy and being onsite making sure it gets executed well
Ability to travel regularly based on the field calendar
Experience marketing AI, developer tools, infrastructure, or another technical enterprise product
Experience marketing to large strategic or named accounts
Experience building executive programs or high-touch ABM experiences
Experience working with technology or cloud partners on joint field programs
Familiarity with Salesforce and marketing attribution/reporting
What we offer at fal
Interesting and challenging work
A lot of learning and growth opportunities
We offer visa sponsorship and will help you relocate to San Francisco.
