Field Marketing Lead - Non-Traditional MarketingRenewal by Andersen | St. Louis, MORenewal by Andersen is seeking a
Field Marketing Lead to help drive appointment generation and support a team of field marketing representatives throughout the St. Louis market. This hands-on leadership role focuses on coaching team members, improving performance, and maximizing appointments generated through retail partnerships, events, community outreach, and other non-traditional marketing channels.
Key Responsibilities- Coach, train, develop, and motivate appointment setters.
- Maintain a strong field presence through site visits and side-by-side coaching.
- Drive appointment volume, quality, productivity, and team performance.
- Monitor KPIs, identify trends, and implement improvements.
- Maximize lead generation through retail locations, events, and community partnerships.
- Ensure marketing locations are properly staffed, branded, and set up for success.
- Assist with recruiting, onboarding, and retaining top talent.
- Help manage scheduling and coverage for evenings, weekends, and high-volume opportunities.
- Address performance concerns and recognize top performers.
- Partner with marketing, business development, and sales teams to drive results.
Qualifications- Experience in field marketing, sales, face-to-face lead generation, or a related field.
- Proven leadership, coaching, and team development experience.
- Strong communication, organizational, and relationship-building skills.
- Experience working with KPIs, performance reporting, and production metrics.
- Ability to travel throughout the St. Louis territory, including Southeast Missouri and portions of Illinois.
- Availability to support evening and weekend events as needed. Typical schedule is Tuesday through Saturday.
- Proficiency with Microsoft Office and CRM/reporting systems.
Compensation & BenefitsCompensation Range: $65,000 - $105,000
Benefits Include:- Medical, dental, and vision insurance
- Life insurance
- 401(k) with company match
- Health Savings Account (HSA)
- Paid time off and holidays
- Additional voluntary benefit options
Pay Range: $65,000 - $105,000 per year
