Veeva Systems Inc

Field Marketing Director

Veeva Systems Inc$125K — $200K *
US-AnywhereRemote in Boston, MA
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of enterprise software marketing experience
  • Exceptional communication, writing, and organizational skills
  • Strong attention to detail
  • Expert in Microsoft Word, PowerPoint, and Excel
  • Self-directed with the ability to manage multiple projects under tight deadlines
  • Proficient in social media tools like LinkedIn and Twitter
  • Experience with marketing automation platforms, particularly Marketo
  • Positive attitude and a team player with a growth mindset

Responsibilities

  • Own integrated marketing strategy and collaborate with cross-functional teams
  • Develop marketing programs that address key target buyer interests
  • Create awareness and nurture relationships within target accounts
  • Design and execute Account-Based Marketing initiatives
  • Analyze and optimize marketing programs and ABM initiatives
  • Identify improvement opportunities for audience segmentation and marketing techniques
  • Collaborate with Sales and other teams to ensure marketing program effectiveness
  • Maintain a detailed account and contact database

Benefits

  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program
Full Job Description
The Role

Veeva is seeking a Director of Marketing Programs/Field Marketing. This is a great opportunity for someone who is looking to learn from and contribute to a high-caliber team at a high-growth company. You can make a real impact across many areas within the organization, including: communications, demand generation, digital events, and digital marketing. If you are smart, resourceful, results-driven, strive for excellence, and thrive in a fast-paced environment, this could be a great role for you.

What You'll Do
    • Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
    • Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
    • Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
    • Design & execute 1:Few Account-Based Marketing (ABM) initiatives
    • Track, analyze, and optimize programs and ABM initiatives
    • Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
    • Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
    • Build and maintain a complete and accurate account and contact database

Requirements
    • 10+ years of enterprise software marketing experience
    • Exceptional communication, writing, and organizational skills
    • Well organized with very high attention to detail
    • Expert in Microsoft Word, PowerPoint, and Excel
    • Self-directed and able to manage multiple projects under aggressive timelines and expectations
    • Proficient in delivering content via social media tools, including LinkedIn and Twitter
    • Working knowledge of Sigma, and marketing automation platform experience (Marketo)
    • Growth minded and a team player with a positive attitude

Nice to Have
    • Experience in administration, project coordination, and marketing operations
    • Experience in a high growth software or technology company

Perks & Benefits
    • Medical, dental, vision, and basic life insurance
    • Flexible PTO and company paid holidays
    • Retirement programs
    • 1% charitable giving program

Compensation
    • Base pay: $125,000 - $200,000
    • The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
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Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Work Where It's Best for You

Work Anywhere means you can work in an office or at home on any given day. It's about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We're investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it's best for you.

About Veeva Systems Inc

Veeva Systems Inc. provides cloud-based software for the life sciences industry in North America, Europe, the Asia Pacific, the Middle East, Africa, and Latin America. The company offers Veeva Commercial Cloud, a suite of commercial applications for sales and marketing executives, including Veeva CRM, a multichannel customer relationship management solution that enables pharmaceutical and biotechnology companies to identify and build relationships with healthcare professionals through various touch points; and Veeva Vault, a cloud-based enterprise content management platform and suite of applications for managing commercial functions, including medical, sales, and marketing, as well as research and development functions, such as clinical, regulatory, and quality. Veeva Systems Inc. was founded in 2007 and is headquartered in Pleasanton, California.
Learn more about Veeva Systems Inc
Size
5,482 employees
Market Cap
$25.2 billion
Industry
Net Income
$380 million
Founded
2007
5 Year Trend
+27.4%
Revenue
$1.4 billion
NASDAQ

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