A day in the life:You'll own a portfolio of 4-6 fashion and apparel accounts. These clients move fast - seasonal drops, trend-driven creative, influencer campaigns that need to be in market in days, not weeks.
The growth constraints in fashion are usually one of three things: the brand is winning on product but losing on customer acquisition efficiency; they're acquiring customers but not retaining them; or their creative is outpacing their targeting strategy (or vice versa). Your job is to find which one it is, build the roadmap, and hold the team to it.
Responsibilities:- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Run quarterly Power Circuit reviews - diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends
- Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc)
- Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes
- Coordinate paid search, paid social, influencer, SEO, email, and creative teams - in fashion these functions depend on each other more than in most other verticals
- Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
- Manage retention and expansion; lead renewals; grow MRR
- Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
- Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs
- Coach and give direct feedback to analysts and specialists
Role Requirements:- 6+ years in fashion or apparel marketing, agency or brand side
- Understands how creative strategy and media strategy interact - has an opinion on which comes first and why
- Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control
- Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel
- Experience with Meta-heavy media mixes and the measurement challenges that come with them - incrementality testing, creative fatigue, audience saturation
- Has worked with brands that move seasonally and knows how to build a strategy that accounts for it
- Track record of retaining and growing accounts
Key Performance Indicators (KPIs)- Expansion to Churn Ratio (ETCR)
- Net MRR across portfolio
- Client NPS (8+ avg)
- Monthly Service Expansion pipeline generation
- Power Circuit Certification (annual)
Most Important Things (MITs)- Team Coaching and Development
- Marketing Strategy, Development and Execution
- Client Retention and Client Revenue Growth
Benefits & Perks:- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
